From the Back Cover
"Packed with proven strategies from our industry's best sales trainer."
Includes step-by-step instructions to take you from start-up to success story
"This must-have guide brings Rick's knowledge of the retail industry to life."
Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all!
all this on the CD-ROM
Sample financial reports and legal forms
Business forms that you can customize and print out
Employment forms and work schedules
Checklists for running fantastic sales and promotions
Sample coupons, store membership cards, gift certificates, and more!
Discover how to:
Pick a location and select merchandise
Write an effective business plan
Define your customer base
Write press releases and ads
Handle permits, taxes, and legal issues
Use e-retailing effectively
About the Author
Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.