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Retail Business Kit For Dummies (For Dummies (Lifestyles Paperback)) Paperback – June 15, 2001


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Product Details

  • Series: For Dummies (Lifestyles Paperback)
  • Paperback: 384 pages
  • Publisher: For Dummies; First Edition edition (June 15, 2001)
  • Language: English
  • ISBN-10: 076455381X
  • ISBN-13: 978-0764553813
  • Product Dimensions: 7.6 x 0.9 x 9.2 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #983,581 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

"Packed with proven strategies from our industry's best sales trainer."

Includes step-by-step instructions to take you from start-up to success story

"This must-have guide brings Rick's knowledge of the retail industry to life."
Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all!

all this on the CD-ROM
Sample financial reports and legal forms
Business forms that you can customize and print out
Employment forms and work schedules
Checklists for running fantastic sales and promotions
Sample coupons, store membership cards, gift certificates, and more!

Discover how to:
Pick a location and select merchandise
Write an effective business plan
Define your customer base
Write press releases and ads
Handle permits, taxes, and legal issues
Use e-retailing effectively

About the Author

Rick Segel is a nationally recognized retail expert who lectures regularly to retail industry giants like McDonald's, Shell Oil, and Dunkin' Donuts.

Customer Reviews

Great, easy, informative read.
D Roe
Basically, I learned a lot of tips and tricks of the trade that I can share with my colleagues.
Sherri Nuss
A must read for anyone considering the idea of buying or starting a retail business.
Nina O. Derrick

Most Helpful Customer Reviews

113 of 116 people found the following review helpful By K. Davis on October 12, 2003
Format: Paperback Verified Purchase
I should preface this review by saying that I am probably not the typical reader the author had in mind when writing this book. As a marketing consultant, I was recently was engaged to develop retail feasibility study and project plan for an Internet retailer planning their first bricks and mortar store. Although I have retail marketing experience, I bought this book to make sure that I had all bases covered and to get some fresh ideas on visual merchandising, retail POS systems and operations for small retailers.
This book is a great tool for a would-be entrepreneur thinking about starting their first retail business. It covers all the basics needed to plan, set up and manage a retail business, from writing the business plan to making the business a reality. The author makes good use of case studies which illustrate some of the retail successes and failures that he has observed. Another feature I found particularly useful are the tips on all aspects of retailing that could take years of trial and error to learn on your own. Last but not least the CD contains a wealth of useful forms and checklists.
Some areas that I would like to see developed in future editions are:
* Visual merchandising and store layout - more on principles and examples of floor plans
* Software suggestions - small business retail POS systems, planogram and merchandising design software
* Sample budgets and project plans
* Links to online sources of information - where to find designers, software, sales staff etc
To summarize, an excellent book on retail basics and if Rick Segel writes an "Advanced Retailing for Dummies" book, I will be the first customer.
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86 of 91 people found the following review helpful By Sherri Nuss on September 6, 2001
Format: Paperback
Hi, Amazon.com shoppers. I would like to say a few words about Retail Business Kit For Dummies. I work in the retail industry, and I was drawn to this book because I heard Rick Segel speak several years ago. He was so funny and inspirational, and I really enjoyed his presentation, unlike some speeches I've heard that put me to sleep. So, I was curious about this book. Let me say that I was not disappointed. I felt that Rick's personality really came across, which made the material very fun to read. (IMHO, it doesn't matter how valuable the information is if it's written in a dry and boring style.) I think the little anecdotes and true stories that he scatters throughout are a great way to illustrate the points he makes. For example, I really liked a story he told about a jewelry store owner who sent out a very elaborate (read, expensive!) invitation to a private sale to his best 78 customers. Almost 50 of them came to the event and spent money, results that totally blew away the response he had gotten to the thousands of cheap postcards he sent out in past promotions. The moral? It pays to focus on your very best customers, even if you have to spend a little more.
Basically, I learned a lot of tips and tricks of the trade that I can share with my colleagues. What a great book! To anyone who's reading this review, check it out! It gives you a ton of great insights you'll appreciate.
Thanks for listening (well, reading!) and have a great day!
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52 of 55 people found the following review helpful By Karrie G. Fath on September 6, 2001
Format: Paperback
What can I say about this book?
I bought it because I'm thinking about opening my own little gift shop. It's been a dream of mine for a long time, but I've never known where to begin. You know, it's not all fun and games. With all the stuff you have to learn about taxes and legalities, it can be downright intimidating.
After reading Retail Business Kit For Dummies I understand a lot more about what it's like to operate a store. It covers everything. I don't feel so intimidated now!
Thanks, Rick Segel! I'm still not sure if I'm going to do it, but at least now I can make an informed decision.
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41 of 45 people found the following review helpful By Stephen L. Nelson on June 16, 2003
Format: Paperback
I'm a CPA in Redmond, WA with a heavy retail clientale. (I'm also the author of QuickBooks for Dummies and Quicken for Dummies.)
This is a great book for people looking to start successful retail stops. Tons of great ideas. It's also a great book for established retailers looking to improve their profitability.
My one gripe with the book is that the tax advice and information is wrong. But your accountant or attorney can and should provide that information to you.
...P>Steve
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12 of 12 people found the following review helpful By Vinil Ramdev on July 28, 2010
Format: Paperback Verified Purchase
The good thing about this book is that it keeps the retail business simple. The author does not complicate the retail business. He makes book keeping, sales, marketing and inventory management simple and easy to follow. However, this book is not fully comprehensive. If you are starting off in retail or even if you are an experienced pro who's been around for several years you will learn quite a lot of tips and tricks from this book. This book will definitely help you but it will go past it's utility pretty soon. So read this book but don't expect this book to go into serious detail. Overall, my recommendation would be to buy the book. I think it's worth the time and money!
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Format: Paperback
This book is filled with practical advice for retail business owners that is truly helpful. I have followed Rick Segel for many years now, and the advice he gives is down to earth, solid business advice from a completely different angle than most authors, his is from actually having owned and worked a retail business.

Advertising is something that most business owners I know struggled with and I was really impressed with the advice that Rick gave on what to include in my advertising arsenal. It has helped me to focus on effective advertising that has attracted new customers.

I implemented one of Rick's ideas for a one day sale in my shoe store, and it caused me to run $10,000 in sales on that day, without killing my business the next week. I had over thirty people standing in line just waiting to get into my shoe store at 8:00am, it was amazing.

I highly recommend this book for anyone whether just starting a business, or if you've been at it for a long time...there is way more stuff in this book than you will probably ever use...it is a must add to your business book collection.
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