The Retail Florist Business [Hardcover]

Peter B. Pfahl (Author), P. Blair Pfahl (Author), Bridget K. Behe (Author)

Product Details

• Hardcover: 336 pages
• Publisher: Interstate Publishers; 5 edition (December 1994)
• Language: English
• ISBN-10: 0813429676
• ISBN-13: 978-0813429670
• Product Dimensions: 9.1 x 6 x 0.9 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,266,691 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

29 of 37 people found the following review helpful:

2.0 out of 5 stars I don't feel I got my moneys worth for this book!!, August 26, 2001

By 

Francis E Hendrix (Justin, Tx United States) - See all my reviews

This review is from: The Retail Florist Business (Hardcover)

This book is not for the novice, it is more for the advanced retailer. It was vague in a few places and I didn't understand where the writer was headed. Very disappointed.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Awesome Beginner Book, February 17, 2010

By 

Erica L. Gordon "Jane of All Trades" (PORTLAND, OR, US) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Retail Florist Business (Hardcover)

I originally got this book because I was thinking about starting a floral business, and ended up using some important information in this book for the business that I currently own. Granted some of the stuff in this book is out of date, but a lot of it is really life long knowledge. While it really applies to the actual floral business, it gives some really great ideas that can be applied to any (in store) retail business... It was worth the money, even though I decided that a floral business would not be for me at this time.