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Product Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
From the Publisher
This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
From the Publisher
This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
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25
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- Strategic Marketing for Success in Retailing by A. Coskun Samli on 15 pages
- Retail Marketing Strategy: Planning, Implementation, and Control by A. Coskun Samli on 9 pages
- Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge by A. Coskun Samli on 5 pages
- A Handbook of Marketing Mathematics: with automatic spreadsheets for Quantitative Marketing by Rowland Chidomere in Back Matter (1), Back Matter (2), and Back Matter (3)
- A-Z of Careers and Jobs by Susan Hodgson in Front Matter, and page 338
See all 25 books citing this book
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