For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
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Barry Berman, Ph.D. is Walter H. 'Bud' Miller Distinguished Professor of Business at Hofstra University and Director of Hofstra's Executive MBA program. He serves on the board of the American Collegiate Retailing Association (ACRA) and co-chairs the triennial Academy of Marketing Science (AMS)/ACRA Retailing Association Retailing Conference. Barry Berman co-founded the American Marketing Association's Special Interest Group (SIG) in Retail Management.
Dr. Berman has consulted with a wide range of retail firms including Tesco, NCR, Simon Property Group, Fortunoff's, Kohl's, Duane-Reade and Lord & Taylor. He has published widely on marketing and retailing topics and is co-author of the world's best-selling retail management text, Retail Management: A Strategic Approach, 11th Edition (Prentice Hall), which has Chinese, Russian, Indian and Canadian editions.
Dr. Berman is the recipient of the Alumni Achievement Award of the Ph.D. Alumni Association of the City University of New York (CUNY).
