Retail Management: A Strategic Approach [Hardcover]

Barry Berman (Author), Joel R. Evans (Author)

Book Description

Publication Date: November 7, 1997 | ISBN-10: 0136138292 | ISBN-13: 978-0136138297 | Edition: 7

Retaining its coverage, features, and strategic organization with material covering international and ethical issues and retailing in practice; this market leader provides its balance between theory and practice, useful career information, and a comprehensive package of ancillaries.

Editorial Reviews

From the Publisher

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Retaining its features and strategic organization with coverage of international and ethical issues in practice; this market leader provides a balance between theory and practice, and useful career information. Covers major retailing topics, including consumer behavior, information systems, store location, operations, service retailing, the retail audit, retail institutions, franchising, human resource management, computerizations, and retailing in a changing environment. Its decision-making orientation provides a real-world approach focusing on large and small retailers. It also provides the latest information from current trade press sources. The seventh edition of Retail Management: A Strategic Approach has been revised to include a new chapter on nonstore and nontraditional store retailing. Business coverage includes data-base management and the roles of different channel members in acquiring data; merchandise distinctiveness, relationship marketing with suppliers, computer-aided ordering, direct store delivery, distribution center management, and regular vs. opportunistic buying. It also features enhanced coverage of public relations and the need for a balanced promotion mix. Issue coverage includes women in retailing, labor laws, health care, minimum wage, employee motivation, and the role of local store managers. Many chapters have been revised to capture the diversity, varied perspectives, and current spirit of retailing. An essential reference book for anyone in retailing, whether a large or small store or a nontraditional retailing enterprise.

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Product Details

• Hardcover: 694 pages
• Publisher: Prentice Hall College Div; 7 edition (November 7, 1997)
• Language: English
• ISBN-10: 0136138292
• ISBN-13: 978-0136138297
• Product Dimensions: 10.9 x 8.8 x 1.4 inches
• Shipping Weight: 4 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,916,284 in Books (See Top 100 in Books)

More About the Author

Barry Berman, Ph.D. is Walter H. 'Bud' Miller Distinguished Professor of Business at Hofstra University and Director of Hofstra's Executive MBA program. He serves on the board of the American Collegiate Retailing Association (ACRA) and co-chairs the triennial Academy of Marketing Science (AMS)/ACRA Retailing Association Retailing Conference. Barry Berman co-founded the American Marketing Association's Special Interest Group (SIG) in Retail Management.

Dr. Berman has consulted with a wide range of retail firms including Tesco, NCR, Simon Property Group, Fortunoff's, Kohl's, Duane-Reade and Lord & Taylor. He has published widely on marketing and retailing topics and is co-author of the world's best-selling retail management text, Retail Management: A Strategic Approach, 11th Edition (Prentice Hall), which has Chinese, Russian, Indian and Canadian editions.

Dr. Berman is the recipient of the Alumni Achievement Award of the Ph.D. Alumni Association of the City University of New York (CUNY).

Customer Reviews

Most Helpful Customer Reviews

18 of 31 people found the following review helpful:

4.0 out of 5 stars A full coverage of all major retailing topics, March 9, 1997

By A Customer

This review is from: Retail Management: A Strategic Approach (Hardcover)

A very useful book, not only for students, but for any person envolved in retail business.
For students it is a comprehensive companion text. A good teaching package.
For the managers and entrepreneurs, including those living outside the USA, giving a full coverage of retail market in USA, this book widens the horizonts

1 of 4 people found the following review helpful:

4.0 out of 5 stars Retail Management - 11th Edition, October 15, 2009

By 

K. Bibb "Mahagoney" (North Carolina) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Retail Management: A Strategic Approach (11th Edition) (Hardcover)

I enjoy reading this book it contains a wealth of information. The information is current with today's market. I strongly recommend this book.

4 of 14 people found the following review helpful:

5.0 out of 5 stars Excellent for Retail, January 5, 2005

By 

Viresh Saxena (UAE) - See all my reviews
(REAL NAME)   

This review is from: Retail Management: A Strategic Approach, Ninth Edition (Hardcover)

Retail Manangement by Barry Berman is an excellent book for people getting into Retail business. It covers from basics to advance level of Retail management.