For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.
FREE Two-Day Shipping for Students. Learn more |
| ||||||||||||
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
1 of 9 people found the following review helpful:
5.0 out of 5 stars
Truly Marketing Retail Focussed Book with Many Examples,
By A Customer
This review is from: Retail Marketing Management (Paperback)
Has a lot of good concepts and examples for use in assignments and seminars
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
retail location strategies, relationship marketing schemes, retail marketing mix, destination retailing, retail internationalization, retail offer, reactive school, plastic payment card, factory outlet centres, retail saturation, international retailing, merchandise plan, retail logistics, merchandise management, marketing mix strategy, retail marketplace, loyalty schemes, retail strategy, minimum differentiation Key Phrases - Capitalized Phrases (CAPs): (learn more)
Financial Times, New York, The Body Shop, The Economist, Prentice Hall, International Review of Retail, Institute of Grocery Distribution, Retail Intelligence, Retail Week, Englewood Cliffs, Journal of Retailing, Business Publications, Journal of Marketing, Journal of Business Research, Tie Rack, Harvard Business Review, Service Industries, Hemel Hempstead, Far East, International Marketing Review, Principles of Marketing, Eastern Europe, Schools Plus, American Express, The Free Press Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
retail location strategies, relationship marketing schemes, retail marketing mix, destination retailing, retail internationalization, retail offer, reactive school, plastic payment card, factory outlet centres, retail saturation, international retailing, merchandise plan, retail logistics, merchandise management, marketing mix strategy, retail marketplace, loyalty schemes, retail strategy, minimum differentiation Key Phrases - Capitalized Phrases (CAPs): (learn more)
Financial Times, New York, The Body Shop, The Economist, Prentice Hall, International Review of Retail, Institute of Grocery Distribution, Retail Intelligence, Retail Week, Englewood Cliffs, Journal of Retailing, Business Publications, Journal of Marketing, Journal of Business Research, Tie Rack, Harvard Business Review, Service Industries, Hemel Hempstead, Far East, International Marketing Review, Principles of Marketing, Eastern Europe, Schools Plus, American Express, The Free Press Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
7
books
cite this book:
See all 7 books citing this book
- Up Close & Personal?: Customer Relationship Marketing at Work by Paul R Gamble in Back Matter
- Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) by Alison Bond on page 207
- Marketing Bundle: Marketing Briefs, Second Edition: A revision and study guide by Sally Dibb on page 249
- International Retail Marketing: A Case Study Approach by Margaret Bruce on page 107
- Retailing in the 21st Century: Current and Future Trends by Manfred Krafft on page 223
See all 7 books citing this book
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
|
|
So You'd Like to...
|
|
Look for Similar Items by Category
- Books > Business & Investing > Industries & Professions > Retailing
- Books > Business & Investing > Management & Leadership > Management
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > New & Used Textbooks > Business & Finance > Management
- Books > New & Used Textbooks > Business & Finance > Marketing
