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6 of 8 people found the following review helpful:
4.0 out of 5 stars
Great for Retailers wanting to gain competitive advantage!,
By VJ (United States) - See all my reviews
This review is from: Retail Power Plays: From Trading to Brand Leadership (Hardcover)
Found book very insightful for any retailer or producer who wants to better understand retail branding. It goes thru the hows, whys, and implications of retail branding. If a retailer wants to gain a significant competitive advantage - Read this book! Great for producers looking at retail distribution issues as they relate to their products and brand image. Good case studies; although some were for European retailers, many were US companies.
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Retail Power Plays: From Trading to Brand Leadership by Andrew Wileman (Hardcover - August 1, 1997)
Used & New from: $1.90
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