Retail Selling Ain't Brain Surgery, It's Twice As Hard [Paperback]

James E. Dion (Author)

Book Description

Publication Date: November 10, 2006

A complete guide to selling in a retail store. Written in a easy to understand format with do it yourslef exercises for sales associates to practice their skills. Used by many retail stores as a training guide for their sales assoicates. A complete test is available free of charge to test compentency of sales associates.

Editorial Reviews

About the Author

Jim Dion is founder and president of Dionco Inc., Chicago. Jim is an internationally known consultant, keynote speaker, trainer and author and one of North America's leading experts on retail technology, retail selling and service, marketing, retail merchandising and operations, teamwork and leadership, future technology and consumer trends, customized training design and development.Jim started his retail career in 1964 in a men’s wear store in Chicago. He was appointed Store Manager in 1971. From 1972 to 1974 he was night Manager of the Sheraton Chicago Hotel in downtown Chicago. From 1975 to 1981 he was employed by Sears Canada where he started in Retail Management in Richmond Hill, Ontario and moved to the Toronto Catalogue Center in an operating position. He was promoted to Buyer, Jeanswear and was responsible for buying and marketing for 68 retail and 958 catalogue stores across Canada. In 1981 he left Sears to become National Sales Training Manager for Levi Strauss Canada. During his time with Levi Strauss he developed one of the most advanced Sales Training Programs in the industry, in addition to introducing a Just-in-Time inventory system to Levi Strauss factories. From 1985 to 1988 he was Executive Vice President of Gilmore’s Department stores in Kalamazoo, Michigan. He repositioned a 106-year-old chain in a highly competitive retail environment.He has taught at Laurier University, Ryerson College, and the International Academy of Fashion Merchandising and Design in Chicago.Jim is a frequent speaker for the National Retail Federation in Washington DC and the Retail Council of Canada on Technology, Inventory Control, Negotiation Techniques and Store Management, as well as the International Council of Shopping Centers. He has produced six video tapes on Retail Inventory Control as well as authored the definitive retail selling manual and video series titled "Retail Selling Ain’t Brain Surgery, It’s Twice As Hard." He has co-authored the "Start and Run a Profitable Retail Business" for Self-Council Press, which has been republished in 2000.Jim consults with numerous Retailers in the U.S., Canada and internationally. He is a recognized expert in the North American PC market, a Microsoft Developer, and has experience with over twenty major retail system installs and hundreds of POS installs. Jim also studies and evaluates new retail POS, EDI, merchandising systems and relationship marketing software. He was a judge for the Microsoft© Retail Developer Awards in 1996 and 1997 as well as a Judge for CIO Magazine Top 100 in 1996. Jim has presented over 150 technology workshops across the country for the National Retail Federation, Microsoft, IBM and Northern Telecom. As well, Jim lectures and writes for numerous trade and national magazines on technology issues and on the Internet and its use and misuse by retailers and manufacturers.He graduated from Chicago State University in Chicago, Illinois BS, MS in 1971 and Illinois Institute of Technology Ph.D. (abd) in Industrial Psychology and Marketing in 1975.

Product Details

• Paperback: 122 pages
• Publisher: Dionco Inc.; 6th edition (November 10, 2006)
• Language: English
• ISBN-10: 0971101302
• ISBN-13: 978-0971101302
• Product Dimensions: 8.9 x 5.9 x 0.4 inches
• Shipping Weight: 8.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #333,443 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

14 of 14 people found the following review helpful:

5.0 out of 5 stars Retail Selling Ain't Brain Surgery It's Twice as Hard, May 2, 2000

By A Customer

This review is from: Retail Selling Ain't Brain Surgery, It's Twice As Hard (Paperback)

This book is the perfect primer and a great reminder for anyone in working in sales. It clearly states all the steps needed to complete a successful sale in with any product. These steps do become automatic,with experience, but it never hurts to be reminded. Jim Dion's created an entertaining book out of what can be a dry subject. I own a clothing store and give this book to every new salesperson I hire. It can be read in an evening or two.I highly recommend this book to anyone dealing with the public.

15 of 16 people found the following review helpful:

5.0 out of 5 stars "Another great book from this author", September 13, 2000

By A Customer

This review is from: Retail Selling Ain't Brain Surgery, It's Twice As Hard (Paperback)

"Great book! Mr. Dion has done a great service to all of us who work in Retail. To prepare us for the profession of Sales Associate he expands and illuminates concepts that have been explored for many years but does it with a fresh and more convincing eye, and presents a practical guide for applying them. This book is very easy to read and younger Sales Associates will find it particuarly entertaining. "

11 of 12 people found the following review helpful:

2.0 out of 5 stars Too Basic for the Seasoned Sales Professional, June 26, 2003

By 

Been there; knew that (Ohio, United States) - See all my reviews

This review is from: Retail Selling Ain't Brain Surgery, It's Twice As Hard (Paperback)

This book might be helpful to someone who is just getting started in the retail industry, but for a seasoned sales professional it was too basic. It is written more like a textbook, so maybe it was meant for a beginner, but I was hoping for more "meat" when I bought it.