Customer Reviews

Retail Selling Ain't Brain Surgery, It's Twice As Hard

5 star:		(4)
4 star:		(0)
3 star:		(1)
2 star:		(1)
1 star:		(1)

 

 

This book is the perfect primer and a great reminder for anyone in working in sales. It clearly states all the steps needed to complete a successful sale in with any product. These steps do become automatic,with experience, but it never hurts to be reminded. Jim Dion's created an entertaining book out of what can be a dry subject. I own a clothing store and give this book to every new salesperson I hire. It can be read in an evening or two.I highly recommend this book to anyone dealing with the public.

"Great book! Mr. Dion has done a great service to all of us who work in Retail. To prepare us for the profession of Sales Associate he expands and illuminates concepts that have been explored for many years but does it with a fresh and more convincing eye, and presents a practical guide for applying them. This book is very easy to read and younger Sales Associates will find it particuarly entertaining. "

This book might be helpful to someone who is just getting started in the retail industry, but for a seasoned sales professional it was too basic. It is written more like a textbook, so maybe it was meant for a beginner, but I was hoping for more "meat" when I bought it.

This book was much too basic and didn't provide me with any information that I didn't already know, nor where there any real ideas or steps suggested by the author on how to be an outstanding sales professional. This book is just simply made up of "common sense" knowledge.

"Great book! Mr. Dion has done a great service to all of us who work in Retail. To prepare us for the profession of Sales Associate he expands and illuminates concepts that have been explored for many years but does it with a fresh and more convincing eye, and presents a practical guide for applying them. This book is very easy to read and younger Sales Associates will find it particuarly entertaining. "

I recently read a book called, "Retail Selling Ain't Brain Surgery, It's Twice As Hard - 9 Steps to successful sales relationships", by James E. Dion. As the title suggests, it is mostly about retailing. He has nine steps that every retailer should use to treat their customers well. As an occasional retail customer, I know that retail selling etiquette is sadly lacking and I think most retailers could benefit from reading this very simple and quick reading book.

His nine steps are:

The greeting
Needs determination
Product knowledge
Suggestion selling
Trading up
Answering objections
The close
Maximizing last moments
After sales service

Best read the book for full details.

This is a great read for any retailer.

Fantastic! Now you don't have to try selling retail merchandise to know just what a tough but very satisfying job it is! Everyone interested in pursuing a career in retail or getting better at it should read this one!