Retail Spaces: Of Great Design (Trade Secrets) [Hardcover]

Stafford Cliff (Author)

Book Description

Series: Trade Secrets | Publication Date: April 1999

In these Pages, you'll explore the inner workings of design and architecture as you look "over the shoulder" of design experts developing ideas and tackling the problems that arise along the way. Challenges such as unimaginative briefs, low budgets, commercial restrictions, and consumer research are analyzed and discussed as the projects evolve. Each case study traces the unique path taken by some of today's very best designers to arrive at award-winning results.

Editorial Reviews

About the Author

Stafford Cliff studied art, Design and Photography in Adelaide, Australia before moving to London to join the Conran Design Group. Where he worked with Terence Conran in one of the world's first multi-disciplinary design companies. He designed the habitat catalog from its inception, as well as packaging and in-store signage in habitat's first stores in Paris and New York. Subsequently creative director of Conran Design Group, he ran many large scale design projects, including retail concepts.

A freelance design consultant since 1989, Stafford Cliff is now involved in magazine and book publications as author and designer. His recent books include a series of interior/lifestyle books, and series on aspects of graphic design, including "The Best in Catalogue Design", "The Best in Retail Corporate Identitites".

Excerpt. © Reprinted by permission. All rights reserved.

Instead of simply producing an essay on retailing in the 1990s or an analysis of retailing techniques, I have let the designers tell their stories in their own words. I asked them "What did you do? How did you do it? What were the alternative solutions?" I wanted to understand the tricks of the trade and to learn what special skills they needed and how they acquired them.

The retail projects gathered together for this book cover a wide range - from giant multinational chains and vast flagship stores making fashion statements, to tiny railroad station booths and small-scale outlets where no designer was employed at all. Each project discussed, focuses on the product and the customer and the effort devoted to producing something creative and original.

Product Details

• Hardcover: 224 pages
• Publisher: Rockport Publishers (April 1999)
• Language: English
• ISBN-10: 1564966003
• ISBN-13: 978-1564966001
• Product Dimensions: 11.6 x 8.8 x 0.9 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,353,963 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Interesting with Great photos., April 7, 2008

By 

Shane R. McCall "Love Reba!" (Phoenix, AZ) - See all my reviews
(REAL NAME)   

This review is from: Retail Spaces: Of Great Design (Trade Secrets) (Hardcover)

This is a very insightful book with case studies of drawings to final installation photos. It is great to actual see the drawings and how the design changed thru the process.

5.0 out of 5 stars Insightful stories, December 20, 2001

By A Customer

This review is from: Retail Spaces: Of Great Design (Trade Secrets) (Hardcover)

.
The well written stories in this book are insightful windows
into the processes of design and construction. The stories
cover both successes and crises that the designers and clients
faced during the design and construction. Although
specifically about retail design, the book can relate to
any design process.

5 of 9 people found the following review helpful:

4.0 out of 5 stars I used it quite often!, June 19, 2000

By 

M. A. Roche "mommymom" (Columbus, OH United States) - See all my reviews
(REAL NAME)   

This review is from: Retail Spaces: Of Great Design (Trade Secrets) (Hardcover)

I used this book quite a bit during college. My academic career was heavily influenced by retail store design and this book helped educate me more about the field. The photo's are well done and supported by interesting text. I don't own this book (due to the cost) but would love to!