"Retail Truths should become a dog-eared companion to anyone who hopes to succeed in retail. It's packed with honest, straight-up assessments of successful retailing--from selling to profits, from hiring and training to operating multiple stores. This is a book you'll be reading and adapting to your business for years."
-Music Inc Magazine
About the Author
Chip Averwater is chairman of Amro Music Stores in Memphis, TN, one of the largest musical instrument retailers in the U.S. He is a third-generation retailer and has spent 38 years building his own stores and working with other retailers on theirs. Chip has an MBA, has written for national retailing magazines, and has been a featured speaker on retailing at meetings and conventions in the U.S., Europe, Australia, and Asia. He served for 14 years as a board member and officer of NAMM, the International Music Products Association, and served as its chairman from 2007-2009. The association represents over 9,000 retailers and their business partners and produces the NAMM Show, one of the largest trade conventions in the U.S. Currently Chip serves on the boards of several retailers and charities, is often called on as a retail advisor, and enjoys talking with fellow retailers about common problems and solutions.