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The Retailer's Complete Book of Selling Games and Contests contains more than 100 on-the-floor activities that will motivate your sales staff, improve their sales skills, and turn slow periods into quota-busting sales records. Created by international retail authority Harry J. Friedman, the games and contests within are a result of working with thousands of retailers from around the world and helping them to produce dramatic sales results. From single stores to mega-chains, every retailer will find proven games and tactics that raise morale and drive sales higher. Details how to use specialized games to sell higher-priced goods, increase add-ons, and move old merchandise Outlines how to structure contests, when to run them, and for how long for best results Helps you build your sales staff's confidence and abilities by fostering a competitive spirit and rewarding top sellers
You'll see excitement build as your sales staff prepares for the game. They can't wait to see how they'll do. Everyone wants to be the best they can be. So help them achieve that, and watch your sales andprofits grow!