Retailing Management (Hardcover)

by Michael Levy (Author), Barton Weitz (Author)

Editorial Reviews

Product Description

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.

Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.

The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Product Details

• Hardcover: 688 pages
• Publisher: McGraw-Hill/Irwin; 6 edition (April 13, 2006)
• Language: English
• ISBN-10: 007301978X
• ISBN-13: 978-0073019789
• Product Dimensions: 11.2 x 8.7 x 1.2 inches
• Shipping Weight: 3.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #17,137 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #15 in	Books > Business & Investing > Marketing & Sales > Sales & Selling > Management
  #17 in	Books > Business & Investing > Industries & Professions > Retailing

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent Book for Covering Retail Landscape, December 31, 2007

By	Kathryn J. Murphy (Salt Lake City, UT) - See all my reviews (REAL NAME)

I work for a retail software company. I am now on my second edition of the book, and our company owns several copies. This is an incredible textbook that covers all the ins and outs of retail from beginning to end. It includes modern examples of retailers that many of us shop at and can relate to. I use this book for software developers, testers and even analysts who are looking to bolster their knowledge of the retail industry.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Excellent reference, great cases, course textbok, June 12, 2008

By	Walter Cohen (Aventura, Florida USA) - See all my reviews (REAL NAME)

This is an excellent reference book for retail management. It covers most issues, the classic situations and the current ones. It is a must-read for your store manager. We give this as a gift to every new director and follow up on their book feedback.
It has great study cases and it would already be worth only for those.
It is a little heavy as it is a course textbook, therefore it is easiest to read as a reference for every subject as needed.
Final comment: Do not look anywhere else, this is the book you need!
Walter

0 of 4 people found the following review helpful:

4.0 out of 5 stars AWESOME, September 30, 2008

By	Renee Y. Blanco "ReneeB." (NYC) - See all my reviews (REAL NAME)

This book was in very good condition and it arrived within 3 days of my purchase! Thanks!!