Retailing Management W/Student Tutorial CD-ROM [Hardcover]

Michael Levy (Author), Barton A. Weitz (Author)

Book Description

ISBN-10: 0072553928 | ISBN-13: 978-0072553925 | Publication Date: February 14, 2003 | Edition: 5th

Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.

An interactive website offers additional resources for the reader.

Editorial Reviews

About the Author

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

Product Details

• Hardcover: 775 pages
• Publisher: McGraw-Hill/Irwin; 5th edition (February 14, 2003)
• Language: English
• ISBN-10: 0072553928
• ISBN-13: 978-0072553925
• Product Dimensions: 11.7 x 6.4 x 1.3 inches
• Shipping Weight: 3.6 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #408,843 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

4.0 out of 5 stars Basic introduction with a few bright spots, February 12, 2003

By 

Denis Benchimol Minev "Amazonia" (Manaus, Amazonas, Brazil) - See all my reviews
(VINE VOICE)   

This review is from: Retailing Management (with Student Tutorial CD-ROM) (Hardcover)

This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Get correct edition, January 22, 2006

By 

Ann "panita" (Haslett, MI, United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Retailing Management (with Student Tutorial CD-ROM) (Hardcover)

Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website.
Be careful when purchasing this book.

7 of 16 people found the following review helpful:

4.0 out of 5 stars A realistic review of Retailing...., July 29, 1999

By A Customer

This review is from: Retailing Management (Irwin/Mcgraw-Hill Series in Marketing) (Hardcover)

RMgmt is a great book with valuable case studies from people with REAL experience.

From concept to info systems, the book helps the reader really understand the critical areas of a retail business and the virtal measures