Full-color, completely current, and packed with practical applications, the Seventh Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.
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About the Author
Patrick Dunne, an associate professor at Texas Tech University, received his M.B.A. and Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In over 30 years of university teaching, Dr. Dunne has taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. His research has been published in many of the leading marketing and retailing journals. In addition, he has authored nine books. Dr. Dunne was the first academic to receive the Wayne A. Lemburg Award for "conspicuous individual accomplishments" from the American Marketing Association. Dr. Dunne has also been honored with several university teaching awards. Previously, Dr. Dunne served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association. Professor Dunne is an active consultant to a variety of retailers, ranging from supermarkets to shopping malls.
--This text refers to an out of print or unavailable edition of this title.
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Format:Hardcover|Amazon Verified Purchase
Ok as an introductory retail book, if you are looking for very basic, high level information. Definitely lacking if you are looking to get into some of the more 'current state of the art' trends and details.
Format:Hardcover|Amazon Verified Purchase
Book was cheaper than at the campus bookstore and arrived in a couple of days. Very pleased with the results. And the previous owner had highlighted all the pertinent information, so that saves ME time!
Format:Hardcover|Amazon Verified Purchase
this item was shipped pretty quickly, packaged appropriately, and in the condition described. i was satisfied.
Most Recent Customer Reviews
Retailing Textbook
Book arrived in new condition. One complaint, it didn't come with some sort of reciept or proof of purchase. Couldn't beat the price though and it arrived right on time.
Published on August 28, 2008 by April
Sad
If this book really does cost what it says it does, then the editorial review is less than useless. It's sad. Read more
Published on May 21, 2001 by Ivo Valdovskis
quest
IS THIS PRICE RIGHT? IKNOW A FRIEND WHO PURCHAED ONE LESS THAN I EXPECTED. AM I WRONG?
Published on April 13, 1999
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