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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management Hardcover – November 30, 1995

ISBN-13: 978-0899308692 ISBN-10: 0899308694

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Editorial Reviews

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?This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.?-Journal of Consumer Marketing

About the Author

RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania.

ALAN J. GRECO is an Associate Professor of Marketing in the School of Business and Economics at North Carolina A&T State University in Greensboro, N.C.

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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
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