In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Retailing Triumphs and Blunders
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Book Description
Editorial Reviews
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?This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.?-Journal of Consumer Marketing
About the Author
RONALD D. MICHMAN is Professor Emeritus of Marketing from Shippensburg University, Pennsylvania.
ALAN J. GRECO is an Associate Professor of Marketing in the School of Business and Economics at North Carolina A&T State University in Greensboro, N.C.
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Inside This Book
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First Sentence:
The department store scenario includes such illustrious names as R. H. Macy, Gimbels, Dayton Hudson, Neiman-Marcus, Bullock's, Ruch's, Marshall Field, Lazarus, Filene's, Sears, Montgomery Ward, Bloomingdale's, J. C. Penney, and Saks Fifth Avenue, among others. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
home improvement center industry, retail management decisions, hamburger industry, general merchandise discounters, physical environmental resources, chain apparel stores, retail life cycle, intertype competition, scrambled merchandising, plastic wars, direct selling firms, specialty discounters, midscale hotels, wheel hypothesis, merchandise assortment, target market segmentation, direct retailing, merchandise lines, people motivator, learned from success and failure, vertical marketing system, variety store chains, credit card organizations, other discounters, store positioning Key Phrases - Capitalized Phrases (CAPs): (learn more)
American Express, Home Depot, United States, Montgomery Ward, New York, Holiday Inn, Burger King, Robert Hall, Dayton Hudson, Dollar General, Hampton Inn, Mary Kay, Brooks Brothers, Lane Bryant, World War, Banana Republic, Burger Chef, Days Inn, General Motors, Ben Franklin, Payless Cashways, Marshall Field, Sam Walton, American Stores, General Electric New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
The department store scenario includes such illustrious names as R. H. Macy, Gimbels, Dayton Hudson, Neiman-Marcus, Bullock's, Ruch's, Marshall Field, Lazarus, Filene's, Sears, Montgomery Ward, Bloomingdale's, J. C. Penney, and Saks Fifth Avenue, among others. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
home improvement center industry, retail management decisions, hamburger industry, general merchandise discounters, physical environmental resources, chain apparel stores, retail life cycle, intertype competition, scrambled merchandising, plastic wars, direct selling firms, specialty discounters, midscale hotels, wheel hypothesis, merchandise assortment, target market segmentation, direct retailing, merchandise lines, people motivator, learned from success and failure, vertical marketing system, variety store chains, credit card organizations, other discounters, store positioning Key Phrases - Capitalized Phrases (CAPs): (learn more)
American Express, Home Depot, United States, Montgomery Ward, New York, Holiday Inn, Burger King, Robert Hall, Dayton Hudson, Dollar General, Hampton Inn, Mary Kay, Brooks Brothers, Lane Bryant, World War, Banana Republic, Burger Chef, Days Inn, General Motors, Ben Franklin, Payless Cashways, Marshall Field, Sam Walton, American Stores, General Electric New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 25
books:
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1
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cites this book:
- Mary Kay - 3rd Edition: Miracles Happen by Mary Kay Ash on page 241, and page 242
- Marketing Channels and Strategies (Grid series in marketing) by Ronald D. Michman in Back Matter (1), and Back Matter (2)
- Marketing Imagination, New, Expanded Edition by Theodore M. Levitt in Back Matter
- Treasure Island (Signet Classics) by Robert Louis Stevenson on page 33
- Marketing to Changing Consumer Markets: Environmental Scanning by Ronald D. Michman in Back Matter
See all 25 books this book cites
- Lifestyle Marketing: Reaching the New American Consumer by Ronald D. Michman in Back Matter
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