"This well-designed volume is filled with practical examples and clear prescriptions to cure the central problem under discussion." -- Choice
"Potentially a powerful weapon for any FMCG brand marketer to have in their possession." -- Journal of Brand Management
"Every great political movement, religion and scientific transformation begins with a revolution. Retailization may well be that revolution in worldwide marketing." -- getAbstract.com
About the Author
has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO. Lars Thomassen
is a leading Danish advertising and communications director. Anthony Aconis
has worked in advertising in New York and Scandinavia. He is the founder of Fireball, a marketing consulting firm.