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It's the trap that ensnares virtually every business.
We focus on process: “how” we're doing the job. And we forget about the bigger issue: “what” we're doing and “why” we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it.
Merrifield shows how to rise above the clutter of your “hows” to expose what does and doesn't need attention in your organization. You'll learn to identify the activities most critical to success, as well as those that are borderline, redundant, or even counterproductive. Merrifield helps you get past the parochial, subjective viewpoints of ground-level participants...find more cost-effective ways to achieve core goals...capture better information for prioritizing investments...identify hidden sources of value...use technology-driven plug-and-play management to increase efficiency and agility...and reconfigure your company to ride nonstop waves of change.
Along the way, Merrifield presents powerful case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time. Using the lessons in this book, you can, too.
• Rise above low-level processes and narrow perspectives
• Step back, identify what really matters to the organization, and act accordingly
• Understand the hidden connections that can make or break your business
• Make profitable changes without setting off destructive chain reactions
• Expose activities where people, process, and technology matter...and, equally important, where they don't
Ric Merrifield spent nearly 15 years in various consulting roles helping organizations define and achieve their goals. Since joining Microsoft, Merrifield has spent more than 10,000 hours as a business architect and has filed twelve patent applications all with the goal of helping companies rethink their operating models and get out of the “how” trap described in the pages of this book.
Merrifield recently coauthored “The Next Revolution in Productivity,” a June 2008 Harvard Business Review article focused on case studies that highlight needs of the organization and the opportunity to rethink business operating models before making major technology changes. Merrifield is an alumnus of Lakeside School in Seattle and Georgetown University in Washington, D.C.
|Length: 9:55 Mins|
This book was good for me. It helped my on my way Chief Techology Officer. It really helped to get my priorities straight. I read this book three times to really understand it. Read morePublished on April 6, 2013 by Paul M. Provencher
This books thesis is focus on "what" you are going to do before working out "how" you are going to do it, which is the first step in innovative thinking/brainstorming and problem... Read morePublished on July 21, 2011 by Mike
As many other reviewers have written, the book is good, not great. It seems easy to focus on "what" is important to a business and what you're doing vs HOW you're doing it, but the... Read morePublished on August 28, 2010 by banana wind
Many large or elder businesses go through cycles. Quick and nimble to begin with, to later so slow and unreactive they can no longer lead the market, only follow and slowly die. Read morePublished on August 26, 2010 by Courtland J. Carpenter
Pros: This book is about business problem-solving, specifically in the area of using technology to reduce wasted money. The information is useful and logically organized. Read morePublished on July 21, 2010 by City Of Rocks
You know you and your company have to innovate and constantly change to stay competitive. But, what should you change? What will improve your revenues and profits? Read morePublished on July 10, 2010 by Brett Clay
Business architect Ric Merrifield says many executives get hung up on the "hows" of running a firm: the techniques, tactics and technologies their companies use to operate. Read morePublished on February 1, 2010 by Rolf Dobelli
If you have run a small business, you probably will have the same reaction as me when reading this..
"Yeah, but so what? Read more
For someone new to business this book might be helpful For anyone else who is used to reading these kinda of books it seems like rehashed business ideas...anyone have new ideas??Published on August 1, 2009 by L. Maupin