Rethinking The Future is about a world of increasing uncertainty in which the very nature of work, of organizations and of economics is changing. It is about the move away from traditional hierarchies and the democratization of power, about giant nation states a nd corporations giving way to global networks. Rethinking The Future examines the changing role of t he leader and the powerful influence of corporate culture. And it probes the universal prin ciples and values that ultimately govern the success of any leader or organization. It also look s at strategies for creating tomorrow's competitive advantages and tomorrow's markets, which will be d riven by new demographics, new global structures, and new technology. Rethinking The F uture gives readers a framework, a panoramic perspective for understanding the changes taking p lace daily in the global issues as they impact on our daily lives through technological advance, t he economy, social policy, and government regulation. -- Midwest Book Review
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About the Author
Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW, and Philips. Visit Rowan Gibson's website at www.RethinkingGroup.com