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Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and The World Paperback – October 8, 1998


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Product Details

  • Paperback: 288 pages
  • Publisher: Nicholas Brealey Publishing (October 8, 1998)
  • Language: English
  • ISBN-10: 1857881087
  • ISBN-13: 978-1857881080
  • Product Dimensions: 6.1 x 0.8 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,298,065 in Books (See Top 100 in Books)

Editorial Reviews

Review

Rethinking The Future is about a world of increasing uncertainty in which the very nature of work, of organizations and of economics is changing. It is about the move away from traditional hierarchies and the democratization of power, about giant nation states a nd corporations giving way to global networks. Rethinking The Future examines the changing role of t he leader and the powerful influence of corporate culture. And it probes the universal prin ciples and values that ultimately govern the success of any leader or organization. It also look s at strategies for creating tomorrow's competitive advantages and tomorrow's markets, which will be d riven by new demographics, new global structures, and new technology. Rethinking The F uture gives readers a framework, a panoramic perspective for understanding the changes taking p lace daily in the global issues as they impact on our daily lives through technological advance, t he economy, social policy, and government regulation. -- Midwest Book Review --This text refers to an out of print or unavailable edition of this title.

About the Author

Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW, and Philips. Visit Rowan Gibson's website at www.RethinkingGroup.com

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

30 of 31 people found the following review helpful By Melanie Tucker on February 28, 2000
Format: Paperback
Rethinking the Future is a collection of interviews with experts who examine issues related to organizational change for the twenty-first century. The book contains a framework for creating the future in business, economics, and society in an environment of rapid change. The book has six sections with contributions from various writers as follows:
Rethinking Principles - Charles Handy, Stephen Covey Rethinking Competition - Michael Porter, CK Prahalad, Gary Hamel Rethinking Control & Complexity - Michael Hammer, Eli Goldblatt, Peter Senge Rethinking Leadership - Warren Bennis, John Kotter Rethinking Markets - Al Ries & Jack Trout, Philip Kotler Rethinking the World - John Naisbitt, Lester Thurow, Kevin Kelly
These thinkers present diverse views about key issues within their fields at the dawn of the 21st century. There are some common themes. Technology is viewed by all as the catalyst for the rapid rate of change. The widespread availability of technology has led to the democratization of information throughout the workplace. The world's leading nations in the east and the west are experiencing a shift to a knowledge-based economy requiring knowledge workers. These knowledge workers must be highly educated and possess technology skills. Another theme with strong consensus is the notion that the path to the future won't be found by implementing models and strategies that have been successful in the past.
Technology has facilitated the globalization of the world economy. This trend has forced business to rethink itself in terms of competition, markets, and trade. Convergence within and between industries will continue. This is evidenced by project or product based alliances. The goal of business is the satisfaction of customer needs.
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1 of 1 people found the following review helpful By Matt Mayevsky on March 16, 2015
Format: Kindle Edition Verified Purchase
An interesting idea for a book, an attempt to gather the views of prominent business thinkers. Sometimes the book gives the impression of a collection of self-reviews. Fortunately, sometimes .. because after all this is an interesting collage of opinion at the end of the age. Is the forecast of changes in business, economy, politics in the twenty-first century works? Probably opinions will be divided. For me, the book is interesting, and contains a number of valuable insights. Strong star for the text by Peter Senge. Recommend.
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1 of 1 people found the following review helpful By I. Moreno on January 9, 2013
Format: Paperback Verified Purchase
One of the best books I have ever read.
Since it was wrtitten about 16 years ago - I didn't know what the book will be like.
the outcome is - It actually makes you rethink past, present and future.
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1 of 2 people found the following review helpful By Mohan Babu K on November 12, 2003
Format: Paperback
Every once in comes a book packed with ideas, and this is definitely one of them. Although many of the authors/thinkers interviewed kept referring back to their previous works -- which had made them famous in the first place - this collection of interviews and essays is definitely worth reading.
To get a big group of business hall-of-famers together in one work is an achievement in itself. Kudos to Rowan Gibson for making this happen.
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