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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.
For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Truly Visionary,
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This review is from: Rethinking Marketing: The Entrepreneurial Imperative (Paperback)
This is a truly visionary, even revolutionary, book of business scholarship. Dr Schindehutte comes from a background in the hard sciences, and in the tradition of Ilya Prigogine, crosses over to the social and applied sciences of business marketing. With a scientist's keen eye for observation, whe finds the old ways of marketing quickly being replaced by a new paradigm. The traditional 4 Ps are now replaced by what she calls the 4 Cs. Organizations that don't adapt to the new competitive environment emerging will become extinct. Only those organizations that re-think traditional marketing and apply new revolutionary techniques will survive and thrive. A mind-expanding work.
0 of 7 people found the following review helpful:
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This review is from: Rethinking Marketing: The Entrepreneurial Imperative (Paperback)
I needed books for college and did not have very long to wait. I received my books ordered in a timely manner. I had never ordered anything online and was not sure about how secure this would be but it was totally worth. After I had compared prices with other ways to purchase I realized I found the best deal. I would not hesitate to order books or products this way again if I need anything.
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