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Retiring to Your Own Business: How You Can Launch a Satisfying, Productive, and Prosperous Second Career [Paperback]

Gustav Berle (Author)

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Book Description

November 1992
Retiring to Your Own Business reveals detailed information on second career opportunities available in all areas of the nation. Included are charts, graphs, checklists and descriptions of various businesses, step-by-step instructions on how to get started, tax advantages, sources of free and low cost help from government, profiles and case histories of successful "senior entrepreneurs" (including a 96-year-old woman who started a successful furniture warehouse while seated in her wheelchair), and more. The author, Gustav Berle, Ph.D., started a second career as a writer and has penned 12 books since "retiring." He says, "Finding something useful and profitable to do after retirement is good for you and keeps you young. It replenishes the body's energy and nourishes the spirit. And the extra money isn't bad either!" he invites other people over age 65 to join him. "You can stay busy, earn a comfortable living and get more gold out of your golden years by retiring to your own business."

Editorial Reviews

Review

"Does your heart fill with excitement or dread at the thought of retiring? Are you now retired and you don't know what to do with yourself? Read Retiring To Your Own Business: How You Can Launch a Satisfying, Productive and Prosperous Second Career.

Dr. Berle provides information that you will find priceless. By applying his methods or starting and operating your own business, you will avoid costly mistakes. The author presents sound advise in a manner that is easy to understand and implement. Topics covered include Major Pitfalls to Watch If You're Going Into Business; An Office at Home; Pros and Cons; Free or Low-Cost Help and Networking; Ten Ways to Control Executive Stress; Savings and Investments; Vocations and Avocations.

Dr. Berle's book will benefit you if you are in business for yourself or if you are contemplating going into business for your self." -- Jackpot, May 1995

"If you retired mainly because you were burned out, don't be afraid to try something new, says Berle. Retirement is a perfect time to launch a business if you have a fresh idea, experience, and a financial cushion thick enough to risk failure, he says.

The key to entrepreneurship is preparation, Berle says. While turning a hobby into a business is a great alternative, don't proceed just because you like the product. You won't know if it can turn a buck unless you research market prospects and operating costs. Buying an existing business or a franchise may be less taxing than starting from scratch. Berle suggest that older people avoid the perils of opening a store or restaurant unless they work with younger family members. Corporate refugees need to make sure their personalities are suited to taking on all aspects of running a company. "You have to be a generalist as well as a specialist," says Berle." -- Business Week, July 25, 1994

From the Publisher

The average American lives 19 years after retirement, time for a while new career. Future retirees often contemplate starting a business by recycling current skills or developing new ones, but it is essential to know the pluses and the pitfalls so they can work smarter not harder. Retiring to Your Own Business: How You Can Launch a Satisfying, Productive Second Career, can help smooth the way. it is written by Gustav Berle, who practices what he preaches, having taught college business courses and written 10 books since "retiring."

From helping assess options to providing step-by-step action plans, Berle outlines how to plunge into business without sinking financially or emotionally. There's sound advice on buying businesses and franchises, setting up a home office, financing and turning an avocation into a profitable vocation.

Berle's book offers practical tools, including how to prepare a business plan, figure personal net worth and get assistance from the Small Business Administration. It lists networking sources and publications, explains how near-retirees can ward off potential disasters because of layoffs, ill health or early retirement.

A chapter of case histories gives a personal look into the lives of dozens of people who are making retirement pay off. For many retirees, a profitable business of their own greatly enriches their life.


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