Dr. Berle provides information that you will find priceless. By applying his methods or starting and operating your own business, you will avoid costly mistakes. The author presents sound advise in a manner that is easy to understand and implement. Topics covered include Major Pitfalls to Watch If You're Going Into Business; An Office at Home; Pros and Cons; Free or Low-Cost Help and Networking; Ten Ways to Control Executive Stress; Savings and Investments; Vocations and Avocations.
Dr. Berle's book will benefit you if you are in business for yourself or if you are contemplating going into business for your self." -- Jackpot, May 1995
"If you retired mainly because you were burned out, don't be afraid to try something new, says Berle. Retirement is a perfect time to launch a business if you have a fresh idea, experience, and a financial cushion thick enough to risk failure, he says.
The key to entrepreneurship is preparation, Berle says. While turning a hobby into a business is a great alternative, don't proceed just because you like the product. You won't know if it can turn a buck unless you research market prospects and operating costs. Buying an existing business or a franchise may be less taxing than starting from scratch. Berle suggest that older people avoid the perils of opening a store or restaurant unless they work with younger family members. Corporate refugees need to make sure their personalities are suited to taking on all aspects of running a company. "You have to be a generalist as well as a specialist," says Berle." -- Business Week, July 25, 1994
From helping assess options to providing step-by-step action plans, Berle outlines how to plunge into business without sinking financially or emotionally. There's sound advice on buying businesses and franchises, setting up a home office, financing and turning an avocation into a profitable vocation.
Berle's book offers practical tools, including how to prepare a business plan, figure personal net worth and get assistance from the Small Business Administration. It lists networking sources and publications, explains how near-retirees can ward off potential disasters because of layoffs, ill health or early retirement.
A chapter of case histories gives a personal look into the lives of dozens of people who are making retirement pay off. For many retirees, a profitable business of their own greatly enriches their life.
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