Let's face it, sex sells. Posters that teem with muscle-rippling heroes in skimpy loincloths, frail beauties in diaphanous gowns, pointy-bearded tyrants, and evil queens with heavy makeup and beehive hairdos were all classic lures that used to tempt patrons into theaters to see the sword-and-sandal movies of forty years ago. The posters advertising the films were every bit as dramatic and alluring as the movies themselves, and theater patrons lined up to SEE these "surging spectacles of savagery and sex!" Studio marketing departments learned quickly how to keep the public interested in this distinctive genre. Retro Stud displays beautifully reproduced artwork from around the world—replete with the sly sexuality and lithographed excitement that was typical of these posters.
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Editorial Reviews
About the Author
David Chapman is an author and historian who has studied the history of strength and physique display for the last quarter century. He has written several books on the history of physique photography and is a regular contributor to such popular magazines as Muscle & Fitness and Ironman. Chapman has amassed a collection of bodybuilding photographs, books, magazines, and other memorabilia that numbers in the thousands. Chapman lives in Seattle, Washington, and teaches English and history.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
RETRO STUD is a work of art!,
By classicmoviefan (Rancho Mirage, CA) - See all my reviews
This review is from: Retro Stud: Muscle Movie Posters from Around the World (Hardcover)
I was pleased when I heard this volume was being released... I have loved the old Italian Muscle Movies and the posters were part of the mystique of those films. I was delighted because I did not expect the book to be so beautifully designed. It has a hard cover, slip cover, and thick coated paper, all finished in full colour throughout. An impressive opus on a the lost art of bodybuilding art from the classic gladiator film genre! Not only was I was thrilled at the great quality of the book, but also David Chapman's insightful and thoughtful writing, which is a joy to read. This is clearly one coffee table book that will delight my guests for quite a while.... I enjoy it over and over and see things in it that I did not see on previous viewings... a real treasure!
5 of 5 people found the following review helpful:
5.0 out of 5 stars
The Era of The Gladiator Movie Posters!,
By
This review is from: Retro Stud: Muscle Movie Posters from Around the World (Hardcover)
Who could ask for more? This book is a stunning achievement and a must for any collector or fan of Gladiator movie posters that were produced during the period of 1959-1965. Chapman had his work cut out for him in gathering this comprehensive collection, and he did a terrific job. These color posters are from around the world and feature complete descriptions and author's commentary about each poster that is quite fascinating. Who can forget "Hercules" Steve Reeves, the first to debut in a gladiator movie, in his skimpy loincloth, his muscles rippling, and the frail beautiful women he had to save from the evil tyrants. People all over the world couldn't wait for the next Gladiator movie to be released to their theaters; they were new, sexy, dramatic, erotic, and filled with many different musclemen who followed in Steve Reeve's shoes. This was an era that was fresh and new to everyone who wanted something different and exciting to watch at the movies. They were our heroes, and our fantasy. Take a look at this collection of posters, and re-live history, and remember when Gladiators ruled the earth! Enjoy this collection, I know I did!Joe Hanssen
4 of 4 people found the following review helpful:
4.0 out of 5 stars
With one word, the author almost negates his own book,
By Bryce David (Cyberspace) - See all my reviews
This review is from: Retro Stud: Muscle Movie Posters from Around the World (Hardcover)
I'm a big fan of Peplums and I've been a collector of movie posters (of every kind of film) since I was a kid, so it was a given that I would end up buying Retro Stud. All in all, the book is excellent. Beautiful reproduction and great reference for any movie poster collector. I don't regret buying it.
With that said though, the book has several glaring flaws. The first flaw is that the collection is incomplete. Many famous S&S titles are not even represented. I'm aware that they couldn't catalog all S&S posters but still some of them are classics and nowhere to be seen here. I have a Spanish poster for Hero of Rome and it's one of the best Peplum posters ever. It's a stand-out. It would have been great if it had been included. But more importantly, you can go on eBay and find many sellers with great collections. The Ten Gladiators posters in the book are good but there are some better ones available on eBay right now. And looking at the posters on eBay doesn't cost anything. Second problem, as mentioned by others, is that the author translated the foreign titles word for word, even though they don't match the titles here in North America. Now, granted, many of the titles for the US version were misleading or terrible and changing them to what the Italians intended originally is ok but for reference, if you can't read French or Italian, then it might be a chore to figure out the corresponding US title. Also, many titles from other countries do not match the original Italian titles. For example, one Mexican poster reads "El Triunfo de Spartaco", which the author translated as "The Triumph of Spartacus", a title that doesn't exist. The original Italian title is "Gli Invincibili Dieci Gladiatori", which translates into "The Invincible Ten Gladiators". But here that film goes under the name of "Spartacus & the Ten Gladiators". The Mexican title is misleading and to translate it word for word doesn't make much sense. Some posters are a total mystery. The one on page 59, which takes over the whole page, has no stars or director listed and the author says the title is The Challenge of the Giants, which is not a real title. It's impossible to figure out which movie the poster is for. The actor in the painting looks like Richard Harrison and from the looks of the actress, the poster might be L'Ultimo Gladiatore, known here as the boneheadedly titled "Messalina Against the Son of Hercules". But that's just my guess. Also, some of the info about the production or the photos have glaring mistakes. On page 116, there's a photo from "Hercules and the Captive Women". The caption says that the two actors are Reg Park and Fay Spain but the woman in the photo is not the beautiful Fay Spain but the wife of Hercules seen at the beginning of the movie. Speaking of "Hercules & the Captive Women", the author notes that the sensational title is misleading because there are no captive women in the movie, which again is incorrect. The whole point of the story is the Queen's daughter being one of a series of sacrifices to Proteus and Uranus as to keep the island of Atlantis hidden from the outside world. The daughter is rescued from captivity and later on in the movie she's bound 2 more times! The title could also be interpreted as Fay Spain's character inability to love Hercules and that she's fatally caught in her scheme to control the world. The original Italian title translates as Hercules Conquers Atlantis, which is good but it's a more generic title. I prefer "Hercules & the Captive Women" myself. The third and the most annoying part of the book though is the fact that the author disses Hercules, the Steve Reeves film that started it all, as an "unimpressive" epic. He then goes on and basically tries to point out why the "obscure" film became such a success: it was just clever marketing. Honestly, I find this perplexing. The author proceeds to write an entire book on a subject that was spawned by a single film he dismisses as either "unimpressive" or "obscure". Hercules ignited a whole new genre, from which over 300 films were made between the late 1950s and mid-1960s. Not bad for an unimpressive or obscure epic. Heck, not even Star Wars generated that many films after its massive success. The author shoots himself in the foot here. Hercules is a great moody fantasy directed by Pietro Francisci (who directed many S&S films, including the equally great pre-Hercules B&W film, The Queen of Sheba, which is not listed in the book) and it caught on with the public more than just because of marketing. It would be too long to explain the many reasons why Hercules became such a success and the subsequent Peplum explosion, many of which the author doesn't seem to realize, including female moviegoers (notice the French poster for Hercules Unchained on page 56, which is also the cover of the book, and tell me that wasn't designed specifically to attract women). I can easily overlook the errors in the production details about movies and the confusing translated titles. In fact, trying to figure out which movie was which was sorta fun. But the author's dismissive attitude towards the movie which generated the Peplum explosion, and subsequently, 50 years later, this book too, is odd and disappointing. Had the author had a bit more faith or respect about the subject, I would have given this book 5 stars instead of 4.
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