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Retrofuturism: The Car Designs of J Mays Hardcover – December 13, 2002
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Top Customer Reviews
"J. Mays, Designer" will give its reader some mental traction on the slippery links between fundamental visual components of car design - e.g.,geometric shapes, proportion, outline - and the first-hand working insights of J. Mays as he uses them in "retro" designs such as the New Beetle. This essay can fine-tune the reader's brain in ways that will take you up a level when you see a car you like. Another essay by the show museum curator, Brooks Hodges, is mostly about the business sociology of design; it will not lead your mind to help your eye see more in a car design. J. Mays' comments on his own designs in the "Q & J" interview section that concludes the book criss-cross the "cultural," business and visual considerations that make car design such a challenging art.
The term "retrofuturism" is a word apparently coined by Lloyd Dunn, a publisher/editor of magazines pertaining to futuristic concepts influenced by the past; talented designer J Mays uses this term to describe his approach to design primarily of automobiles. His designs bring a taste of the most striking and memorable bits of past styles forward to influence advanced concept vehicles... vehicles which have on occasion proceeded to production status. Quite intriguing are the sketches sampled from the books of many student designers, as well as quite a number of color photographs of "dream" and conceptual cars of the future... the future as viewed by the eyes of 2003, anyway.
This book explains the "how" and "why" of Mays' designs, where they originated, and where he intends to take them. As a book for the public, this is probably flying over the heads of most readers... however, serious students of design might well use this treatise as a blueprint for a career.