Return on Investment (ROI) Basics (ASTD Training Basics) [Paperback]

Patricia Pulliam Phillips (Author), Jack J. Phillips (Author)

Book Description

ISBN-10: 1562864068 | ISBN-13: 978-1562864064 | Publication Date: January 5, 2006

Brought to you by renowned return on investment (ROI) experts, Patti and Jack Phillips, ROI Basics, is your down-to-earth, easy-to-implement resource to understand and put ROI practices in place for your workplace training programs. You'll learn all about the best practices to apply when planning your work, collecting data, isolating program impact, managing calculations, and reporting results.

Editorial Reviews

Review

Return on Investment (ROI) Basics is an essential resource for business leaders, line managers, and learning professionals who want to gain a comprehensive understanding of the ROI methodology. The easy-to-understand format provides step-by-step processes and applied examples to successfully implement ROI in any company. This is the handbook for ROI. --Tamar Elekeles, PhD., Vice President, Learning and Development, QUALCOMM

This book is an invaluable resource for anyone who wishes to understand and apply fundamental ROI processes and techniques. The Phillipses have provided a clear and concise primer on conducting an impact study and are masters at demystifying the ROI process--a feat that in itself derserves a round of applause. --Stacey Mullins, Manager of Planning and Metrics, Center for Training and Development, Harvard University

The ROI process has become the cornerstone of organizational assessment, measurement, and evaluation strategies. Combined with strong performance consulting processes and tools, the ROI process is transforming the workplace learning and performance professional's work with business partners. Return on Investment (ROI) Basics provides tremendous insight, experience, and wisdom the Phillipses have to offer on results-based measurement and evaluation in an easy-to-understand-and-apply resource. --Debi Wallace, Vice President, Advanced Analytics and Research Practice Leader, Workforce Analytics, Wachovia Corporation

About the Author

Patricia Pulliam Phillips is president of The ROI Institute and chairman and CEO fo the Chelsea Group. Phillips has implemented ROI in private- and public-sector organization and has conducted ROI studies on many programs, including leadership development, sales, new-hire orientation, human performance improvement, as well as K-12 educator development. She is the author or co-author of dozens of books and articles on ROI, including Make Training Evaluation Work (ASTD Press), ROI at Work (ASTD Press), and Bottomline on ROI (CEP Press). Jack J. Phillips is chairman of The ROI Institute. Through the Institute, Phillips provides consulting services and workshops for Fortune 500 companies and major organizations throughout the world. Phillips is also the author or editor of more than 30 books and 100 articles. His expertise in measurement and evaluation is based on more than 27 years of corporate experience in five industries and as a training and development manager at two Fortune 500 firms, senior human resources officer at tow firms, president of a regional federal savings bank, and management professor at a major state university.

Product Details

• Paperback: 191 pages
• Publisher: ASTD Press (January 5, 2006)
• Language: English
• ISBN-10: 1562864068
• ISBN-13: 978-1562864064
• Product Dimensions: 9.4 x 7.5 x 0.5 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #501,377 in Books (See Top 100 in Books)

More About the Author

As authors, consultants and business partners, Jack and Patti Phillips help organizations and individuals account for investments in programs, processes, and initiatives. Currently they work in 55 countries with private sector, public sector, and social sector organizations. The use of their process, ROI Methodology, is applied to a variety of types of programs including training and development, human resources, marketing, meetings and events, and most recently sustainability initiatives. Jack's academic accomplishments include degrees in engineering, physics, and quantitative methods. He holds a Ph.D. in human resources management. Patti's academic academic accomplishments include degrees in education and public/private management. She holds a Ph.D. in international development. Each has vast corporate experience, are prolific researchers, and serve as faculty for major universities. When they are not traveling, they spend time at home in Chelsea, AL, and Blairsville, GA.