In 1984, The Little Kingdom told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now Moritz revisits his classic biography in light of what Apple has become, offering for the first time in paperback the only from the ground up account of Apple's early years.
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Book Description
Editorial Reviews
Review
"A fascinating story."
-The New York Times
"Superb reporting. Written at a crackling pace."
-Business Week
-The New York Times
"Superb reporting. Written at a crackling pace."
-Business Week
About the Author
A former journalist, Michael Moritz is now a venture capitalist with Sequoia Capital and a former member of the board of directors of Google, Inc. In 2007 he appeared in the Time 100, and in 2008 and 2009 was ranked #2 on Forbes’ “Midas List” of top dealmakers in the technology industry. He lives in San Francisco with his wife and two children.
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
48 of 48 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
Whatever the merits of this book, it's important to note that this is not really a new edition----it is merely the first edition with a new chapter added to each end. As such, there is really no detail about what went on at Apple from 1985 to the present. If you really want to read an up to date history of Apple, you must look elsewhere. This is actually stated in the book but not made clear in the presentation here on Amazon.
12 of 15 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
I'm a huge fan of Apple, Steve Jobs, and have been fascinated by the company for years, so the appeal of this book was that it would provide some amazing insights into the evolution of the company, but unfortunately it was disappointing.
As mentioned the book itself is a revised version of Michael Moritz's highly acclaimed 1984 book "The Little Kingdom: The Private Story of Apple Computer", the original book was fantastic and based on the title and description, I could not wait to get Moritz's insights into the way Apple evolved from the early years, learning more on Apple after Steve Jobs left and how the company learned from those experiences to re-establish itself as the premier technology company I know and love. Unfortunately the book is really just a reprint of the original with an additional 20 page epilogue about the period from 1984-today. If you are looking to learn about today's Apple and how it re-established its brand you'll be extremely disappointed.
The book itself is insightful about the infancy of Apple Computer and provides interesting insights into the key players of its success in the early days. At times it jumps around between scenes past and present in a manner that is not necessarily fluid and a bit difficult to follow. It does a good job discussing how a company goes from a start-up in a garage to an industry leader, as well as how the sheer strength of Steve Jobs' personality helped push the company further than anyone ever imagined.
All in all the book was interesting, but having read a number of books on the beginnings of Apple Computer I was much more interested in the rebuilding years and how the company reinvented itself, which to me is a far more compelling and insightful story, and I was really disappointed.
As mentioned the book itself is a revised version of Michael Moritz's highly acclaimed 1984 book "The Little Kingdom: The Private Story of Apple Computer", the original book was fantastic and based on the title and description, I could not wait to get Moritz's insights into the way Apple evolved from the early years, learning more on Apple after Steve Jobs left and how the company learned from those experiences to re-establish itself as the premier technology company I know and love. Unfortunately the book is really just a reprint of the original with an additional 20 page epilogue about the period from 1984-today. If you are looking to learn about today's Apple and how it re-established its brand you'll be extremely disappointed.
The book itself is insightful about the infancy of Apple Computer and provides interesting insights into the key players of its success in the early days. At times it jumps around between scenes past and present in a manner that is not necessarily fluid and a bit difficult to follow. It does a good job discussing how a company goes from a start-up in a garage to an industry leader, as well as how the sheer strength of Steve Jobs' personality helped push the company further than anyone ever imagined.
All in all the book was interesting, but having read a number of books on the beginnings of Apple Computer I was much more interested in the rebuilding years and how the company reinvented itself, which to me is a far more compelling and insightful story, and I was really disappointed.
4 of 4 people found the following review helpful
Format:Hardcover
I was drawn to this book after reading the feature on it in FORTUNE Magazine. I am a HUGE fan of Apple, from the iPod to the iPhone to the Macbook that is my life. I love their products, their marketing and their vision, so it was really wonderful to read about the origins of the company - and its creator - in this captivating book. Michael Moritz used to be a journalist at TIME before going on to be a business hotshot (he helped launch Yahoo, Google, PayPal, etc, according to the book's bio), so it's no surprise that the book is so well written.
A must read for fans of business books or pop culture or tech history or just interesting books in general!
A must read for fans of business books or pop culture or tech history or just interesting books in general!
Most Recent Customer Reviews
Comment on the Kindle-version price tag
Can someone please shed light on the pricing? How is it possible that Kindle electronic version of this book costs more than the paperback? Read more
Published 11 months ago by Chris
Can't even get through the book
The book is so full of disjointed events that I can't even get through it. It read as if everything is random. Read more
Published on April 7, 2010 by Travel Reader
Just ok
I was about to give up on this book. The first 150 or 200 pages are really slow and the writer loses himself in providing too many technical details and specs about technology of... Read more
Published on March 23, 2010 by Diego Recondo
First and Last Chapters Are Brilliant
I was surprised to find out that in the early days of Apple it was not all about Jobs & Woz -- Michael Scott and Mike Markkula were MUCH more key to the early success than I ever... Read more
Published on December 9, 2009 by Brian P. Halligan
Character of Success
This book is more than a history of Apple's founding, but a character study on a successful innovator and businessman. Read more
Published on November 18, 2009 by Evelyn Quisenberry
Fascinating look at the early days
This books amkes your realize that although Jobs is a genius, he didn't do it alone. This is a great examination of a start up. Read more
Published on November 17, 2009 by Harry Lime
more expensive than Barns & Noble e-book
I have been waiting for this book to be available on Kindle, and finally it is. But when I checked Barns & Noble for the same e-book, it was $9.99! Amazon, please lower the price. Read more
Published on November 10, 2009 by Jay
A great review of what great startups are actually like
A deep look at Apple's early days from one of the best VCs of the last two decades when he was a journalist. Read more
Published on November 8, 2009 by James Cham
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