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Return to the Little Kingdom: Steve Jobs and the Creation of Apple Paperback – November 2, 2010


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Product Details

  • Paperback: 352 pages
  • Publisher: Overlook Books; Reprint edition (November 2, 2010)
  • Language: English
  • ISBN-10: 1590204018
  • ISBN-13: 978-1590204016
  • Product Dimensions: 5.4 x 0.8 x 8 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,299,395 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A fascinating story."
-The New York Times

"Superb reporting. Written at a crackling pace."
-Business Week

--This text refers to an out of print or unavailable edition of this title.

About the Author

A former journalist, Michael Moritz is now a venture capitalist with Sequoia Capital and a former member of the board of directors of Google, Inc. In 2007 he appeared in the Time 100, and in 2008 and 2009 was ranked #2 on Forbes’ “Midas List” of top dealmakers in the technology industry. He lives in San Francisco with his wife and two children. --This text refers to an out of print or unavailable edition of this title.

Customer Reviews

Would make a great gift for the Apple fan in your life.
Harry Lime
The middle chapters were just okay...if you are pressed for time, read the first chapter and then read the second half of the book.
Brian P. Halligan
The book is so full of disjointed events that I can't even get through it.
Travel Reader

Most Helpful Customer Reviews

53 of 55 people found the following review helpful By Robert S. Lyss on April 11, 2010
Format: Hardcover Verified Purchase
Whatever the merits of this book, it's important to note that this is not really a new edition----it is merely the first edition with a new chapter added to each end. As such, there is really no detail about what went on at Apple from 1985 to the present. If you really want to read an up to date history of Apple, you must look elsewhere. This is actually stated in the book but not made clear in the presentation here on Amazon.
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5 of 5 people found the following review helpful By davi strand on November 17, 2009
Format: Hardcover
I was drawn to this book after reading the feature on it in FORTUNE Magazine. I am a HUGE fan of Apple, from the iPod to the iPhone to the Macbook that is my life. I love their products, their marketing and their vision, so it was really wonderful to read about the origins of the company - and its creator - in this captivating book. Michael Moritz used to be a journalist at TIME before going on to be a business hotshot (he helped launch Yahoo, Google, PayPal, etc, according to the book's bio), so it's no surprise that the book is so well written.

A must read for fans of business books or pop culture or tech history or just interesting books in general!
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13 of 17 people found the following review helpful By Money Honey on March 18, 2010
Format: Hardcover Verified Purchase
I'm a huge fan of Apple, Steve Jobs, and have been fascinated by the company for years, so the appeal of this book was that it would provide some amazing insights into the evolution of the company, but unfortunately it was disappointing.

As mentioned the book itself is a revised version of Michael Moritz's highly acclaimed 1984 book "The Little Kingdom: The Private Story of Apple Computer", the original book was fantastic and based on the title and description, I could not wait to get Moritz's insights into the way Apple evolved from the early years, learning more on Apple after Steve Jobs left and how the company learned from those experiences to re-establish itself as the premier technology company I know and love. Unfortunately the book is really just a reprint of the original with an additional 20 page epilogue about the period from 1984-today. If you are looking to learn about today's Apple and how it re-established its brand you'll be extremely disappointed.

The book itself is insightful about the infancy of Apple Computer and provides interesting insights into the key players of its success in the early days. At times it jumps around between scenes past and present in a manner that is not necessarily fluid and a bit difficult to follow. It does a good job discussing how a company goes from a start-up in a garage to an industry leader, as well as how the sheer strength of Steve Jobs' personality helped push the company further than anyone ever imagined.

All in all the book was interesting, but having read a number of books on the beginnings of Apple Computer I was much more interested in the rebuilding years and how the company reinvented itself, which to me is a far more compelling and insightful story, and I was really disappointed.
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7 of 9 people found the following review helpful By Brian P. Halligan on December 9, 2009
Format: Hardcover
I was surprised to find out that in the early days of Apple it was not all about Jobs & Woz -- Michael Scott and Mike Markkula were MUCH more key to the early success than I ever realized.

I was surprised to find out how much of a sausage-factory Apple was. It turns out that great companies build great, innovative product in some ugly ways and that great companies make lots of mistakes on their way to success.

I was reading Mark Benioff's [...] book entitled "Inside The Cloud" at the same time and the thing that struck me in reading them side-by-side was how gutsy the founders of Apple and [...] were. Truly great companies take truly great risks. It is near impossible to build a great company without taking great risks.

The last chapter (epilogue) was particularly good. The author of the book is Michael Moritz, one of the world's best VC's. So, it was useful to see his big picture view of the company from 20 years later with lots and lots of experience under his belt.

Ironically, I took notes in my iPhone while reading the book and had about 20 takeaways on how I might manage my company better based on what I read.

The first chapter of the book and the last several chapters are fantastic. The middle chapters were just okay...if you are pressed for time, read the first chapter and then read the second half of the book.

Michael -- Thank you for doing a great job on this book and for being a major engine of our country's economic success.
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5 of 6 people found the following review helpful By Travel Reader on April 7, 2010
Format: Hardcover Verified Purchase
The book is so full of disjointed events that I can't even get through it. It read as if everything is random. If I try to piece the events of Steve Jobs based on each chapter, it didn't even make sense.
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2 of 2 people found the following review helpful By Brooklyn Joe on January 6, 2013
Format: Paperback
This book was decent. What I didnt realize when i first read it was that it was a re-release of a book written around thirty years ago. So much has happened at Apple and with Steve Jobs since then that I don't think it is really relative today. Plus there are many more good books to read on these subjects.

I recommned a quick skim on this book.
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1 of 1 people found the following review helpful By Herve Lebret on November 2, 2012
Format: Paperback
After reading The Apple Revolution, I discovered Return to the Little Kingdom, subtitled How Apple and Steve Jobs Changed the World. It's not just another book about Apple for 2 reasons: it was written in 1984 so when Apple, Inc was still Apple Computer, Inc and it was written by Michael Moritz, then a journalist at Time Magazine, but today one of the most famous venture capitalists, with investments in Yahoo and Google, just to mention two, although I must add that he has "a rare medical condition which can be managed but is incurable" and a result, he stepped back as managing director of Sequoia Capital.

It's not that it adds a lot to the Apple Revolution, so no need to read both. Now, there are (very) interesting lessons, the best for me was probably in the Epilogue: "In 1984, faced with the challenge of managing a fast growing company in an increasingly competitive business, the board of directors were faced with the most important task that confronts any board: selecting a person to run the company. [...] Only in retrospect have I come to understand the immense risk associated with hiring an outsider. [...] It is not an accident that most of the great companies of yesterday and today have, during their heydays, been run or controlled by the people who gave them life. [...] The founder, acting with an owner's instincts, will have the confidence, authority and skills to lead. [...] Experience is of little use in a young, fast-growing company in a new business that has a different pulse and unfamiliar rhythm. Experience is the safe choice, but often the wrong one."

Moritz gave also some details about employee shares. Here are the things I learnt: Both Jobs and Wozniak initially had 8'320'000 shares which they paid $2'654.48 so a price per share of $0.00032 in March 1977.
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Return to the Little Kingdom: Steve Jobs and the Creation of Apple
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