To get the free app, enter your email address or mobile phone number.
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Hardcover – March 7, 2012
|New from||Used from|
Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more
Frequently Bought Together
Customers Who Bought This Item Also Bought
"Mr. Schaefer's new book, "Return on Influence," is a highly readable primer on this brave new world of influence marketing."
"Social Media Examiner gives this brilliant and extraordinary book a full 5-star rating."
"In his easy-to-read manual, Schaefer fearlessly tackles the complexity and controversies of social media influence."
-- BookList Magazine
"Through timely and relevant anecdotes and an accessible writing style, (Schaefer) guides both veteran social media users and laypeople through the world of social influence. VERDICT: HIGHLY RECOMMENDED for anyone interested in the sociological as well as the practical impacts of social media and marketing."
- The Library Journal
"This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer demonstrates that the world of social media has enormous consequences (opportunities and problems) for people and organizations that seek online power and influence. The book is supercharged with examples, interviews, and case studies detailing the experiences and thoughts of industry leaders. Among the many attractive attributes of the book are appendixes that feature an excellent social media primer and a description of how the leading websites and platforms measure online personal influence. Schaefer offers a splendid description of Klout, the undisputed market leader among companies that measure the level of online influence. Many practical ideas are put forth on how to improve a Klout score by building a relevant network; a clear strategy to provide compelling content; and a system to engage those influencers and advocates most likely to distribute one's content virally. The book is essential for those who want a thorough understanding of online influence--how to gain it and why it is so important to organizations and individuals. Summing Up: Essential. Marketing and social media collections at all levels." Choice 20130101
From the Author
More About the Author
Top Customer Reviews
Having had the advantage of an advance, courtesy copy the book, as someone who has had the privilege to work with Mark Schaefer, I am once again reminded of his dedication to accuracy, scholarship and sharing challenging subjects in a way that makes it easy for others to understand. Very simply, in addition to being an essential read for online marketers, his book is a pleasure to read.
To understand the pivotal role of influence in relationships, marketing, communities, and more, in the Digital Age, "Return on Influence" is nothing less than a "Must Read". It is a book I will return to often and recommend to others who wish to understand a key subject that is threaded throughout our lives both online and in real life. "Return on Influence" will undoubtedly become a standard edition in the library of those who wish to understand and acquire influence.
I had to laugh at the end of the book when the author quoted a statistic from Kindle mentioning that most business books are abandoned 1/3 of the way through. This is one you'll finish.
I've nicknamed ROI the "Bible of Social Media."
I thought Mark's book was very balanced. He points out the controversial issues and addresses the problems straight on. But he also shares the opportunities and potential of measuring social influence as well.
In writing the book, Mark had exclusive access to Klout and their customers for a year. He made no promises of whether or not his book would portray a positive or negative image of the company. I found his book to be fair and balanced.
He was drawn to write the book because it was such an emotionally charged issue. People intuitively hate being rated. But at the same time, major brands such as Audi, American Express and Disney were finding value with it.
Mark was also intrigued by the Klout's founder, Joe Fernandez, when he heard Fernandez speak at SXSW in 2011. Joe saved the company on at least 6 different occasions just through his shear will and tenacity. He fought through lots of trials and tribulations to see his dream become a reality.
Mark will be the first to tell you that Klout isn't perfect and no doubt they will continue to have some hiccups along the way. But, as he points out, they are having to try things, take risks and make changes while everybody is looking on. That is a very hard thing to do.
This book marks another another significant, historical development that is taking place right before our eyes.Read more ›
Most Recent Customer Reviews
I'm a big fan of all of Mark's books, but as Influencer marketing becomes more and more important, and the lines between social influence and offline influence are all blurred, I... Read morePublished 2 months ago by Amazon Customer
This is one of the most personal, down to earth, books I have ever read for this industry. Way ahead of its time when it was written as influencer marketing is something people... Read morePublished 2 months ago by Wade Harman
This book is about a dramatic confusion between web trafic, popularity and true Influence. Whereas it pretends to give a global view on Influence mechanims, this work is built upon... Read morePublished 3 months ago by Olivier Rivière
Before I begin this review I want to state when I review any book I personally do not like to give spoilers away. I think people should experience the book as it was intended. Read morePublished 9 months ago by tamara stevens
This book has taught me so much about social media. I was familiar with some things but I had no clue there was so much more to learn about.Published 14 months ago by Movie person
I salute Mark Schaefer for lucidly covering a very difficult topic- Influence.
Mark explains how with mathematical modeling & statistical inferences, the invisible... Read more
Mark Schaefer gives a succinct overview of what "influence" means in the digital age, and why it is important for any and all marketers to understand. Read morePublished 16 months ago by Janet S Granger