|Amazon Price||New from||Used from|
Schaefer's book, "Return on Influence" pierces the veil that shrouds social scoring tools like Klout, Kred and PeerIndex.
What I like about this book is that it is a combination of a how-to in addition to a why-to with interesting real-life examples.
This is a great book and a must read for any small business owner and professionals working in the marketing and sales industry.
This book is a masterpiece! An essential follow-up to the Tao of Twitter.
Mark Schaefer writes clearly with lots of examples about what is Klout, who designed it (Joe... Read more
If you want to make sense of all that activity, all that effort, all those platforms and postings... Read morePublished 8 months ago by Ralph Cipolla
Mark has a great writing style; entertaining, very informative and easy to take away actionable points. Read morePublished 10 months ago by Dom Testa
As a b2b marketer, I hadn't given much "klout" to Klout scores until reading Mark's book. He does a terrific job explaining how social scoring works in lay terms. Read morePublished 10 months ago by Amazon Customer
One of the best books I have read about the relevance of social media. This, and 'Influence Marketing', are all you need to read when it comes to figuring out how to find and... Read morePublished 14 months ago by Jade Craven
There are much better books for understanding influence analytics and social media metrics. The author appears to shill for Klout since a half dozen other services are largely... Read morePublished 14 months ago by Alan Kelly
This book DEF. met and exceeded my expectations! I had the good fortune of meeting Mark, at #SocialSlam2013 in Knoxville this year. Read morePublished 15 months ago by Eric Routenberg
Today's online marketers are more times than not stumped trying to find real influencers in the social space. Read morePublished 15 months ago by Randy Bowden
In an online interview, the author said, "The one thing that Klout does increasingly well, is measure how good we are at moving content. Read morePublished 16 months ago by Chuck Blakeman