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"This book is fascinating. I could not put it down and have written notes throughout!"
How do you become powerful on the Internet -- a world that rebels against rules, leaders and hierarchy? Seems impossible! And yet people are certainly becoming influential on the web every day. Trying to understand these dynamics and the vast differences between influence in the "real" world versus the online world led me on a fascinating journey where not all is as it appears to be! Through "Return On Influence," I take you along on the ride. It's a fun book to read filled with interesting characters, amazing stories, and the inspirational new "Citizen Influencers" who have learned to harness the power of the web and establish their own voice despite all odds. You can do it too and this book teaches you how. Influence has been democratized. This is your time, no matter where you are, what you look like, or where you live. This is a book that teaches you how to find YOUR Return On Influence. Thanks for buying my book!See all Editorial Reviews
Before I begin this review I want to state when I review any book I personally do not like to give spoilers away. I think people should experience the book as it was intended. Read morePublished 5 months ago by tamara stevens
This book has taught me so much about social media. I was familiar with some things but I had no clue there was so much more to learn about.Published 10 months ago by Movie person
I salute Mark Schaefer for lucidly covering a very difficult topic- Influence.
Mark explains how with mathematical modeling & statistical inferences, the invisible... Read more
Mark Schaefer gives a succinct overview of what "influence" means in the digital age, and why it is important for any and all marketers to understand. Read morePublished 12 months ago by Janet S Granger
This book is a masterpiece! An essential follow-up to the Tao of Twitter.
Mark Schaefer writes clearly with lots of examples about what is Klout, who designed it (Joe... Read more
If you want to make sense of all that activity, all that effort, all those platforms and postings... Read morePublished 21 months ago by Ralph Cipolla
Mark has a great writing style; entertaining, very informative and easy to take away actionable points. Read morePublished 23 months ago by Dom Testa