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Schaefer's book, "Return on Influence" pierces the veil that shrouds social scoring tools like Klout, Kred and PeerIndex.
What I like about this book is that it is a combination of a how-to in addition to a why-to with interesting real-life examples.
This is a great book and a must read for any small business owner and professionals working in the marketing and sales industry.
I salute Mark Schaefer for lucidly covering a very difficult topic- Influence.
Mark explains how with mathematical modeling & statistical inferences, the invisible... Read more
Mark Schaefer gives a succinct overview of what "influence" means in the digital age, and why it is important for any and all marketers to understand. Read morePublished 1 month ago by Janet S Granger
This book is a masterpiece! An essential follow-up to the Tao of Twitter.
Mark Schaefer writes clearly with lots of examples about what is Klout, who designed it (Joe... Read more
If you want to make sense of all that activity, all that effort, all those platforms and postings... Read morePublished 10 months ago by Ralph Cipolla
Mark has a great writing style; entertaining, very informative and easy to take away actionable points. Read morePublished 12 months ago by Dom Testa
As a b2b marketer, I hadn't given much "klout" to Klout scores until reading Mark's book. He does a terrific job explaining how social scoring works in lay terms. Read morePublished 13 months ago by Amazon Customer
One of the best books I have read about the relevance of social media. This, and 'Influence Marketing', are all you need to read when it comes to figuring out how to find and... Read morePublished 16 months ago by Jade Craven
There are much better books for understanding influence analytics and social media metrics. The author appears to shill for Klout since a half dozen other services are largely... Read morePublished 17 months ago by Alan Kelly
This book DEF. met and exceeded my expectations! I had the good fortune of meeting Mark, at #SocialSlam2013 in Knoxville this year. Read morePublished 17 months ago by Eric Routenberg