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I'm a big fan of all of Mark's books, but as Influencer marketing becomes more and more important, and the lines between social influence and offline influence are all blurred, I... Read morePublished 11 days ago by Amazon Customer
This is one of the most personal, down to earth, books I have ever read for this industry. Way ahead of its time when it was written as influencer marketing is something people... Read morePublished 16 days ago by Wade Harman
This book is about a dramatic confusion between web trafic, popularity and true Influence. Whereas it pretends to give a global view on Influence mechanims, this work is built upon... Read morePublished 29 days ago by Olivier Rivière
Before I begin this review I want to state when I review any book I personally do not like to give spoilers away. I think people should experience the book as it was intended. Read morePublished 7 months ago by tamara stevens
This book has taught me so much about social media. I was familiar with some things but I had no clue there was so much more to learn about.Published 12 months ago by Movie person
I salute Mark Schaefer for lucidly covering a very difficult topic- Influence.
Mark explains how with mathematical modeling & statistical inferences, the invisible... Read more
Mark Schaefer gives a succinct overview of what "influence" means in the digital age, and why it is important for any and all marketers to understand. Read morePublished 13 months ago by Janet S Granger