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Mark has a great writing style; entertaining, very informative and easy to take away actionable points.
That's why I was so excited to read Return on Influence, Mark Schaeffer's new book on the "revolutionary power of Klout, Social Scoring and Influence Marketing".
This is a great book and a must read for any small business owner and professionals working in the marketing and sales industry.
This book has taught me so much about social media. I was familiar with some things but I had no clue there was so much more to learn about.Published 27 days ago by Movie person
I salute Mark Schaefer for lucidly covering a very difficult topic- Influence.
Mark explains how with mathematical modeling & statistical inferences, the invisible... Read more
Mark Schaefer gives a succinct overview of what "influence" means in the digital age, and why it is important for any and all marketers to understand. Read morePublished 2 months ago by Janet S Granger
This book is a masterpiece! An essential follow-up to the Tao of Twitter.
Mark Schaefer writes clearly with lots of examples about what is Klout, who designed it (Joe... Read more
If you want to make sense of all that activity, all that effort, all those platforms and postings... Read morePublished 11 months ago by Ralph Cipolla
Mark has a great writing style; entertaining, very informative and easy to take away actionable points. Read morePublished 13 months ago by Dom Testa
As a b2b marketer, I hadn't given much "klout" to Klout scores until reading Mark's book. He does a terrific job explaining how social scoring works in lay terms. Read morePublished 14 months ago by Amazon Customer
One of the best books I have read about the relevance of social media. This, and 'Influence Marketing', are all you need to read when it comes to figuring out how to find and... Read morePublished 17 months ago by Jade Craven