There are many books on the market seeking to blend business advice with political analysis and social activism: to explain why it's in a company's best interest from a financial perspective as well as an ecological one to set sustainability goals. But Kevin Wilhelm, CEO of Seattle-based Sustainable Business Consulting and chair of the Greater Seattle Chamber of Commerce's sustainability committee, has delivered one of the most succinct and well-articulated books on climate change from a business perspective.
"Return on Sustainability" is easy to read, with a balance of graphics and text explicating everything from emerging carbon trading financial markets to state-by-state listings of utility and regulatory commissions. The book can act as a point of entry for those new to sustainability issues without dumbing down such concepts, while also providing a spectrum of real-life examples from the business world. Yet the intelligence behind the reasoning is readily apparent (Robert F. Kennedy Jr. and Gifford Pinchot are among those who testify positively for Wilhelm's book.)
The book is best viewed as an intelligent if generalist text on sustainable business practices. Many topics are covered in small paragraphs or portions of charts, limiting the opportunity for more thoughtful analysis. Even so, "Return on Sustainability" is a particularly clear and thoughtful execution in this growing genre. --Sustainable Industries Journal, May 25, 2009
From the Back Cover
“Climate change is the challenge of our generation. Wilhelm offers hope, and his new Return on Sustainability
is a groundbreaking process that demonstrates to business the qualitative and quantitative benefits of taking action today.”
--Robert F. Kennedy, Jr.
“Wilhelm provides a comprehensive full-systems perspective that enables executives, managers, and employees to understand how their jobs are tied to climate change--both from a risk and an opportunity perspective.”
, Cofounder, Bainbridge Graduate Institute
“The only hope for dealing with this biggest of problems is if we all--and I mean all--pull together. Here’s an important reminder that the all includes our businesses and industries.”
, Cofounder and Director, 350.org
“A perfect balance between inspiration and instruction, this is a practical, how-to guide for any business leader looking to green their business.”
, StopGlobalWarming.org Return on Sustainability
is a practical, comprehensive guide that demonstrates to businesspeople the benefits of taking actions to green their businesses--both from a financial and environmental perspective. It begins by highlighting the risk of inaction for businesses when it comes to climate change. It then goes on to explain best practices for businesses to capitalize on the numerous business opportunities that climate change presents, such as increased profitability, enhanced brand value, and improved shareholder and customer relations. The first section contains practical actions and real-world case studies of companies, such as Intel, General Mills, Sun Microsystems, and Lockheed Martin, that have saved money by improving their climate performance. The second and third sections of this book focus on the risks and opportunities both from regulations and market factors that are forcing businesses to take action, whether they want to or not.
--This text refers to the