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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellent anthology with a good framework for corporate identity,
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This review is from: Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing (Paperback)
The editors of this book have provided a solid reference anthology for both the more experienced practitioner and a studying academic looking to familiarize with corporate identity, branding, reputation and communications. I found the editor's notes to be very helpful in guiding further readings and in judging whether it is necessary to read the specific articles to gather further information. I would recommend this book to professionals looking to further their study of the topics and to review as one of many literature references in beginning to drive corporate level identity research and strategy.
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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing by John Balmer (Paperback - April 6, 2003)
$64.95
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