The way that most corporations create revenue today is obsolete,if not dysfunctional. Global technological, cultural, and mediachanges have forever transformed the process of buying and selling,and have left marketing and sales leaders struggling to keep up.The results are squandered growth opportunitiesand trillions inlost revenue. Yet after years of a weak economy, volatile financialmarkets, and lingering high unemployment, genuine revenue growthmust be a priority for every business. Executives can no longerresort to cost-cutting to improve bottom-line business performance.They need bold new strategies to transform corporate revenueperformance and ignite outsized revenue growth.
Revenue Disruption shows business leadershow to seizeopportunity created by fundamental changes in buying, wrought bythe web, digital media, mobile devices, and social networks. Itsbreakthrough Revenue Performance Management, or RPM, approachshatters outdated practices for marketing and sales and providesthe blueprint for a far more effective revenue process forcompanies big and small. This revolutionary approach recognizes theseismic shift in the process of buying and selling. It examines thecurrent model and offers real-world solutions for fixing it. Then,it lays out a detailed plan that can profoundly transform yoursales and marketing performance to win this century's revenuebattle.
It's an ambitious goal. But companies worldwide have already putthis plan into actionand those who do see theirrevenue-generating capacities increase, some by as much as 40percent. Disrupt the status quo, and start your own revenuerevolution.
Revenue Performance Management (RPM) is an increasingly discussed topic, but surrounded with a lot of confusion and parochial interests. Read morePublished 20 months ago by Chuck Schaeffer
Business book of the year for me. Revenue growth is not only the most important objective right now but also the hardest to do. Read morePublished 21 months ago by Russ Emrick
At last!!!! Someone has written a book on how to align sales and marketing toward revenue. The author of this easy to read book is CEO of Marketo - which offers software to... Read morePublished on August 14, 2012 by Reg Nordman
The book is a great piece of content marketing as well as a helpful summary of where the marketing industry is at, and is heading. Read morePublished on June 15, 2012 by Gswamy
I read the book from first page to the last. We were struggling to understand how to position [...]edocr.com into an evolving market. Read morePublished on June 14, 2012 by ManojRanaweera