a fresh perspective on how businesses look at the roles of sales and marketing, and offers a blueprint to drive growth by aligning both around the revenue cycle he frames a compelling argument for why business leaders should understand why they matter (B2B Marketing, March 2013)
The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left marketing and sales leaders struggling to keep up. The results are squandered growth opportunitiesand trillions in lost revenue. Yet after years of a weak economy, volatile financial markets, and lingering high unemployment, genuine revenue growth must be a priority for every business. Executives can no longer resort to cost-cutting to improve bottom-line business performance. They need bold new strategies to transform corporate revenue performance and ignite outsized revenue growth.
Revenue Disruption shows business leadershow to seize opportunity created by fundamental changes in buying, wrought by the web, digital media, mobile devices, and social networks. Its breakthrough Revenue Performance Management, or RPM, approach shatters outdated practices for marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small. This revolutionary approach recognizes the seismic shift in the process of buying and selling. It examines the current model and offers real-world solutions for fixing it. Then, it lays out a detailed plan that can profoundly transform your sales and marketing performance to win this century's revenue battle.
It's an ambitious goal. But companies worldwide have already put this plan into actionand those who do see their revenue-generating capacities increase, some by as much as 40 percent. Disrupt the status quo, and start your own revenue revolution.See all Editorial Reviews
Very informative. Good historical background and ideas were on relevant and on point. Recommended read if your looking for a strategy on inbound marketing.Published 16 months ago by Zion Baptist
When I read a business book I expect to come away with 2-3 big insights and 1-2 new systems for thighs/action. Mission accomplished. Worth the read.Published 18 months ago by Webster Pilcher
As a marketer and salesman for a fledgling software company I'm always looking to sponge up information to help me and our company, this book was perfect. Read morePublished on July 9, 2013 by Scott
Revenue Performance Management (RPM) is an increasingly discussed topic, but surrounded with a lot of confusion and parochial interests. Read morePublished on June 1, 2013 by Chuck Schaeffer
Easy to out down. Did not get anything from it. This was not a good use of money. In fact buying this was ax expense disruption.Published on February 19, 2013 by TheMayor
At last!!!! Someone has written a book on how to align sales and marketing toward revenue. The author of this easy to read book is CEO of Marketo - which offers software to... Read morePublished on August 14, 2012 by Reg Nordman
The book is a great piece of content marketing as well as a helpful summary of where the marketing industry is at, and is heading. Read morePublished on June 15, 2012 by Gswamy
I read the book from first page to the last. We were struggling to understand how to position [...]edocr.com into an evolving market. Read morePublished on June 14, 2012 by ManojRanaweera