Revenue Engine [Hardcover]

Steve Woods (Author), Alex Shootman (Author)

Book Description

Publication Date: June 1, 2011 | ISBN-10: 1935547267 | ISBN-13: 978-1935547266

Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately. In this thoughtful, complete discussion, Steven Woods author of the acclaimed book Digital Body Language and Alex Shootman deliver a comprehensive analysis of how and when to engage buyers using revenue tools ranging from social media to field sales, how the revenue engine can be measured, and how to optimize for maximum revenue growth.

Product Details

• Hardcover: 280 pages
• Publisher: New Year Publishing (June 1, 2011)
• Language: English
• ISBN-10: 1935547267
• ISBN-13: 978-1935547266
• Product Dimensions: 5.5 x 0.9 x 8.5 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #726,937 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

5.0 out of 5 stars Content is King April 14, 2013

By ekchristiansen

Format:Kindle Edition|Amazon Verified Purchase

Great read. We've already applied several principles discussed in this book to our business! The fact is potential customers are discovering products, services, solutions, brands etc through their own online research. Alex and Steve outline the science behind reaching these potential customers and then properly guiding them through the sales funnel.

(Note: I used the Ipad Kindle and the experience was great)

5.0 out of 5 stars Crushing Not Crunching the Numbers February 5, 2013

By Marilyn Cox

Format:Hardcover

To use a cliche' "a must read" for anyone in marketing and sales. This book has me re-evaluating my content strategy and sales enablement efforts.

1 of 4 people found the following review helpful

2.0 out of 5 stars Terrible Kindle formatting September 28, 2011

By robertjustjones

Format:Kindle Edition|Amazon Verified Purchase

This is a fantastic book, but the Kindle version, which I'm using in the iPad app, is terribly formatted. Only half the links in the TOC exist, and all of the Chapter and Section headers are screwed up. "tHeY lOOk somTeHIng LiKe th 123 is" Also, the Preview was too short to show either of these problems before I purchased. Skip this Kindle edition.