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Great read. We've already applied several principles discussed in this book to our business! The fact is potential customers are discovering products, services, solutions, brands etc through their own online research. Alex and Steve outline the science behind reaching these potential customers and then properly guiding them through the sales funnel.
(Note: I used the Ipad Kindle and the experience was great)
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This is a fantastic book, but the Kindle version, which I'm using in the iPad app, is terribly formatted. Only half the links in the TOC exist, and all of the Chapter and Section headers are screwed up. "tHeY lOOk somTeHIng LiKe th 123 is" Also, the Preview was too short to show either of these problems before I purchased. Skip this Kindle edition.