2011 release from the Hip Hopster, the companion CD to his Revenue Retrievin': Overtime Shift album released on the same day. Loved and respected by both seasoned Rap veterans such as Snoop Dogg to entry level giants such as YG; without question E-40 continues to reign supreme. From his impressionable trendsetting habits, E-40 has proven to the masses he can redirect music traffic upon release of his albums. In 2010 he surpassed a new benchmark when he signed to Heavy on the Grind. Together they released E-40's 13th and 14th albums entitled Revenue Retrievin' Day Shift and Revenue Retrievin' Night Shift. That very effort spun the Bay Area's famed Ambassador as one of the hottest commodities in Hip-Hop.