I was a skeptic when it came to hairdryers--they all blow air into your hair and it dries, right? Not so! The technology in this hair dryer is tourmaline ionic, meaning it reduces static, frizz, and boosts shine. I had a vidal sassoon before, and a Conair before that, and they were supposedly "ionic" but my hair was still quite a bit frizzy afterwards.
This Revlon is amazing, though--my hair is so straight, sleek, and shiny, without having to apply a bunch of creams or shining sprays. It saves a lot of time! It comes with two attachments (diffuser, concentrator)--I've only used the concentrator to straighten my hair and it takes around six minutes and works effectively.
Also, a HUGE bonus is its lightweight! The comparable Conair version (nearly same price, ionic) is so so much heavier, while this hairdryer is easy to move, so I can pick it up and use it all over my hair.
The only con about this as others have mentioned is that you have to hold it carefully or else your fingers will accidentally turn the hairdryer off--the buttons move easily and are near where you place your fingers to hold it.
Bottom Line: This is the best hairdryer for the price. When I used other hairdryers, my hair is very noticeably frizzier and less shiny compared to this Revlon. It's a reasonable price for the technology, and I definitely recommend it!!