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Revolution in a Bottle: How TerraCycle Is Redefining Green Business Paperback – February 18, 2009


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Revolution in a Bottle: How TerraCycle Is Redefining Green Business + Outsmart Waste: The Modern Idea of Garbage and How to Think Our Way Out of It + Cradle to Cradle: Remaking the Way We Make Things
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Product Details

  • Paperback: 189 pages
  • Publisher: Portfolio Trade (February 18, 2009)
  • Language: English
  • ISBN-10: 1591842506
  • ISBN-13: 978-1591842507
  • Product Dimensions: 5.5 x 8.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #467,099 in Books (See Top 100 in Books)

Editorial Reviews

Review

“TerraCycle is doing more than selling good green products; it is changing how manufacturers, retailers, and consumers treat their waste. Read this book. I’m glad I did.”
—Ben Cohen, cofounder, Ben & Jerry’s Ice Cream
--This text refers to an alternate Paperback edition.

About the Author

Paul Hawken is an environmentalist, entrepreneur, journalist, and author. Starting at age 20, he dedicated his life to sustainability and changing the relationship between business and the environment. His practice has included starting and running ecological businesses, writing and teaching about the impact of commerce on living systems, and consulting with governments and corporations on economic development, industrial ecology, and environmental policy.

More About the Author

Tom Szaky is founder and Chief Executive Officer of Terracycle, a global recycling company (today operating in 26 countries) that enables consumers to collect and recycle non-recyclable waste, from used juice pouches to used cigarettes. The collected materials are then reused, upcycled or recycled into thousands of various new products and materials. TerraCycle has won over 200 environmental and social awards for its work.

In 2003, as a sophomore, Tom left Princeton University to found TerraCycle, building a company that has grown in size every year since its inception (making the Inc 500 list for the fastest growing companies in America three times). Tom has personally won over 50 awards for entrepreneurship, blogs for Treehugger, Huffington Post, the New York Times and a number of other major websites and in 2007 published his first book entitled "Revolution in a Bottle." Tom is also the star of the National Geographic Channel TV series, "Garbage Moguls" as well as an upcoming TV series on Pivot TV, and released his second book "Outsmart Waste" in January 2014.

Today TerraCycle, through partnerships with virtually all major CPG companies from Kimberly-Clark to Kraft Foods, operates in over 26 countries, has over 60 million people engaged in its waste collection programs, has collected over 5 billion pieces of non-recyclable waste (over 250 million pounds) and in the process donated over $8 million dollars to charities to collect that waste. TerraCycle has been featured in virtually every major media outlet from 60 Minutes to Oprah to the Wall Street Journal and is on it's way to help us eliminate the idea of waste.

Customer Reviews

4.1 out of 5 stars
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See all 11 customer reviews
This book was written well and with some humor.
Barbara Dauber
I love this book. it's about the power of a really positive attitude, perseverance, hard work and a sense of humor.
Glenna Auxier
A true eco-company must be "more like a tree, less like a fire".
Thomas H. Pyle

Most Helpful Customer Reviews

17 of 23 people found the following review helpful By M. Bearce on April 10, 2009
Format: Paperback Verified Purchase
This was an interesting book and in many ways Mr. Szaky's mission is an inspiring one. That said, the book itself is light on content and heavy on irrelevant details. I think it would be enough if we all agreed that Tom Szaky is a really cool cat and then that was the end of it, freeing him up to deal with the real issues that are at stake here. Instead, be prepared to have your nose rubbed in it for the duration of the read.

Mr. Szaky's business model is an interesting one and he should be commended for what he has accomplished. One does wonder, however, if he is simply offering a cheap get-out-of-jail-free card to industries whose behaviors could and should be aggressively regulated by the state.

The cover of the book is cleverly designed to be folded and taped into a mail-in envelop that the reader can use to send his own collection of detritus to Mr. Szaky to be upcycled into a prom dress or a napsack or whatever. Unfortunately, the publisher saw fit to make sure that the book was supplied with two covers so that the reader could participate in the revolution without defacing the book itself, thus duplicating the environmental impact of this particular book cover and nullifying the underlying argument. This might be an appropriate metaphor for much of the environmental movement in the U.S. today--easy choices that look good and feel good but that don't, in the end, make a very significant dent in the underlying problem. Hopefully Tetracycle does better than this in their other business practices.
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9 of 12 people found the following review helpful By Michael Simmons on March 9, 2009
Format: Paperback
I read Revolution in a Bottle in one-sitting and thoroughly enjoyed it. There are a number of other books written by young entrepreneurs, and characteristics that make this one unique are:

1. Tom's company truly has the potential to redefine what a consumer product is and its impact on the environment.

2. Tom's story is an example that successful companies aren't built overnight. Tom spent years of his life ardently focusing on the growth of the company and seeing it through times of near-bankruptcy. This book really gives a clear picture of what it takes to start and grow a company.

3. Tom's story is very entertaining. From gun shots into his house, near bankruptcy, coming up with his business idea from a marijuana plant, etc., this book is definitely a page-turner.
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1 of 1 people found the following review helpful By Glenna Auxier on January 7, 2013
Format: Paperback Verified Purchase
I love this book. it's about the power of a really positive attitude, perseverance, hard work and a sense of humor. It 's about the value of a young person who got an idea and would not let go. You could say Tom is, "willing to march into hell for a heavenly cause"! and the fact that the heavenly cause is worm poop and saving the environment makes it no less important to him . As a result he has people working for him for nothing much of the time. God, I wish I had been there I would have taken up the pooper scooper and follow as well. It was said best in the movie BABE... "Little ideas that tickle and nag should not be ignored, for there in lie the seeds of greatness." and for the seeds of greatness to grow,,, what is better than the best fertilizer?
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By Larissa on March 20, 2014
Format: Paperback Verified Purchase
Very interesting! You gonna love the story of Tom Szaky and if you like green business, this is the perfect book.
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By Barbara Dauber on December 11, 2013
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This book was written well and with some humor. It made me aware of the necessity to recycle. I was impressed to know that young people are concerned about this matter of recycling and are trying to do something about it. I admire his fortitude to pursue a business venture and wish him the best.
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I really liked it.
New concepts to be considered.
Author's enthusiasm and passion are really contagious.
Thank you and greetings from Mexico
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