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Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series) Hardcover – January 14, 2004

ISBN-13: 978-0787964290 ISBN-10: 0787964298 Edition: 1st

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Product Details

  • Series: The Mal Warwick Fundraising Series (Book 3)
  • Hardcover: 352 pages
  • Publisher: Jossey-Bass; 1 edition (January 14, 2004)
  • Language: English
  • ISBN-10: 0787964298
  • ISBN-13: 978-0787964290
  • Product Dimensions: 7.3 x 1.2 x 9.6 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #750,526 in Books (See Top 100 in Books)

Editorial Reviews

Review

“A primer of modern direct mail. It sits on my desk as an essential reference. It should sit on yours, too.”—Steve Thomas, chairman, Stephen Thomas

 “Mal Warwick is one of the grand masters of the direct mail field. Few can match his marketing expertise or passion for the causes he takes on—both potent ingredients for a successful program.”—Howard Ris, president, Union of Concerned Scientists

 “For more than a decade, Bread for the World has benefited from the strategic insights and practical wisdom that can be found in Revolution in the Mailbox. I know first-hand how much organizations will gain from Mal Warwick’s systematic approach to direct mail fundraising.”—The Rev. David Beckmann, president, Bread for the World

 “Anyone committed to effective fundraising from individuals will consider this book a ‘must-have,’ for it contains pretty much the sum total of human knowledge and insight on the premier method of communicating with donors: direct mail.”—Ken Burnett, author, Relationship Fundraising

 “Once again, Mal Warwick has reminded all of us of the power of direct mail. More importantly, his dedication to the importance of donor and values-centered 21st Century philanthropy give the book both relevance and urgency. Mal’s specialty may be direct mail, but his breadth of wisdom and fine writing make this a book whose principles run through all philanthropic acitivites.”--Kay Sprinkel Grace, author, Beyond Fundraising and High-Impact Philanthropy

From the Inside Flap

“A primer of modern direct mail. It sits on my desk as an essential reference. It should sit on yours, too.”--Steve Thomas, chairman, Stephen Thomas

 “Mal Warwick is one of the grand masters of the direct mail field. Few can match his marketing expertise or passion for the causes he takes on--both potent ingredients for a successful program.”--Howard Ris, president, Union of Concerned Scientists

 “For more than a decade, Bread for the World has benefited from the strategic insights and practical wisdom that can be found in Revolution in the Mailbox. I know first-hand how much organizations will gain from Mal Warwick’s systematic approach to direct mail fundraising.”--The Rev. David Beckmann, president, Bread for the World

 “Anyone committed to effective fundraising from individuals will consider this book a ‘must-have,’ for it contains pretty much the sum total of human knowledge and insight on the premier method of communicating with donors: direct mail.”--Ken Burnett, author, Relationship Fundraising

 “Once again, Mal Warwick has reminded all of us of the power of direct mail. More importantly, his dedication to the importance of donor and values-centered 21st Century philanthropy give the book both relevance and urgency. Mal’s specialty may be direct mail, but his breadth of wisdom and fine writing make this a book whose principles run through all philanthropic acitivites.”--Kay Sprinkel Grace, author, Beyond Fundraising and High-Impact Philanthropy


More About the Author

Mal Warwick is the co-author with Paul Polak of The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers, published Sept. 9, 2013. The book won a Gold Award in the 2014 Axiom Business Book Awards.

Mal is an author, entrepreneur, impact investor, and reviews books on his blog, malwarwickonbooks.com. He is one of three partners in the One World Futbol Project, a social enterprise based in Berkeley, California. One World Futbol manufactures and distributes a virtually indestructible soccer ball that never goes flat.

For three decades previously, Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices.

Mal is the founder and chairman of Mal Warwick | Donordigital (www.malwarwick.com, Berkeley, CA, and Washington, DC), a fundraising agency specializing in integrated, multi-channel fundraising and marketing that has served nonprofit organizations nationwide since 1979. The company is a Founding B Corporation and is now employee-owned.

Mal has written or edited a total of twenty books, including the best-selling fundraising text, How to Write Successful Fundraising Appeals. The third edition was released in June 2013.

A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (2006) with Ben Cohen, co-founder of Ben & Jerry's.

Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. Mal remains active in Social Venture Network, chairing its Board Nomination Advisory Committee.

During his fundraising career, he was widely in demand as a speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries.

Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates. Collectively, Mal and his associates have been responsible for raising close to one billion dollars--largely in the form of small gifts from individuals.

Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.

Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. In 2006, Mal was awarded the Benjamin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community.

Customer Reviews

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Harvey McKinnon on February 13, 2004
Format: Hardcover
Sometimes I wonder if Mal Warwick ever sleeps. He is the most productive author in the fundraising field and he turns out wonderful books - full of sage advice.
Readers will be happy to see that this completely revised edition of his classic has many examples and hundreds of ideas that will help raise more money. Moreover, it is extremely well-written, unlike many fundraising books!
If your nonprofit has a direct mail program - or you need to convince your executive director to use the mail - this book is valuable.
Revolution in the Mailbox goes on my staff list of "must-read" books - half of which Mal has written or edited. If I could give this book six stars I would.
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3 of 3 people found the following review helpful By R. Simi on March 1, 2004
Format: Hardcover
This book should be required reading for every non-profit organization using direct marketing. Whether you are using a direct marketing agency or doing it all in-house, this book explains not just "how" but "why" and is an invaluable reference that you will turn to again and again. Most of the questions your board has ever asked about direct marketing are answered here. Plus, the author uses real client examples with supporting spread sheets as illustrations. You can't help but be a better fundraiser after reading this book.
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3 of 3 people found the following review helpful By Steven Zimmerman on February 25, 2004
Format: Hardcover
Mal has done it again. This book takes you through every step to incorporate the power of direct mail into your fundraising plans. Whether you're a large established organization or just starting out there are important tips that can help you understand the direct mail business and implement them. It is written in an easy to read style and was quite enjoyable. The techniques will greatly impact our fundraising plan this year!
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2 of 2 people found the following review helpful By A Customer on February 4, 2004
Format: Hardcover
Mal has done it again. This book takes you through every step to incorporate the power of direct mail into your fundraising plans. Whether you're a large established organization or just starting out there are important tips that can help you understand the direct mail business and implement them. It is written in an easy to read style and was quite enjoyable. The techniques will greatly impact our fundraising plan this year!
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