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This latest futurist forecast by the Tofflers, the husband-and-wife authors of Future Shock, anxiously surveys hundreds of technological, economic and social developments, including globalization, the rise of China, the decay of Europe, the decline of nuclear families, kids today, satellites, genetic engineering, alternative energy sources, frequent-flyer miles, the Internet and the rise of a new economic group, "prosumers" (those who create goods and services "for [their] own use or satisfaction, rather than for sale or exchange"). Above all, the authors note the ever-accelerating speed and transience of all things such that nanoseconds are now too slow and will be replaced by even zippier "zeptoseconds." The Tofflers try, none too incisively, to order the chaos by invoking the "deep fundamentals" of time, space and the cutting-edge "knowledge economy" that is fast outdistancing obsolete industrial-era government institutions. The Tofflers' mantra of "revolutionary wealth" implies that there's money to be made from the maelstrom, but their specific prognostications—the "explosion" of a nonmonetary "prosumer" economy of family care, hobbies and volunteerism; embedded "pinky chips" combining ID and credit cards; the comeback of barter—seem underwhelming or unlikely. 200,000 first printing(May 2)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
Toffler's 1970 book Future Shock was a warning shot across the bow, predicting how our adjustment to the rapid acceleration of technological change in the new "super-industrial society" would cause disorientation and dysfunction in the general population. Although facets of the mass disintegration Toffler predicted have come to pass, much of society has come to embrace technology in ways Toffler couldn't have imagined 36 years ago. In the interim, Toffler has continued his futurist prognostications, most notably with The Third Wave (1984) and Power Shift (1991). With his wife Heidi, Toffler continues his series of scholarly commentary on social and economic change with a look at the revolutionary ways that wealth will be created in the future. The Tofflers' main theme is prosumerism, a trend whereby the division between the creator and consumer of goods and services blurs. Companies are quietly shunting much of their labor costs off onto the consumer: using ATMs or going online instead of seeing a bank teller and using self-checkout at the grocery store. The computer has opened up avenues of wealth creation that shatter the concept of the "job" as a relationship between employer and employee. Toffler's pessimism has certainly tempered in the years since Future Shock; this time the authors take a historical perspective and wax philosophical on this little slice in time we call the twenty-first century. David Siegfried
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
The times, they are a changing. There's something going on here and you don't know what it is, do you, Mr. Jones? Read morePublished 7 days ago by Amazon Customer
An interesting read, tough to follow at times but I was glad to make it through. Helps with a deeper understanding of Obamanomics. Read morePublished 8 months ago by Shawn Frey
Thoughtful observations on human activities and their implications in our ever evolving world.Published 9 months ago by Richard J. Voelker
Revolutionary wealth is a huge book of information by the Tofflers with no real point. Also, words like prosumer, obsoledge, etc., makes the writing seem dated and less important. Read morePublished 9 months ago by Bookworm2
nice and thought-provocative reading, but is getting repetitive and information content is not so densePublished 10 months ago by I. Aoultchenko