In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.
Revolutionize Your Customer Experience
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Book Description
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About the Author
Colin Shaw is a founding partner of Beyond Philosophy and a leading expert on the customer experience.
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5.0 out of 5 stars
This book will make you think....,
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This review is from: Revolutionize Your Customer Experience (Hardcover)
Nicely written, it's forced me to rethink all of our customer interaction points. The web site does not have all the links/artifacts listed in the book (and the 2 previous books I purchased after reading this one) but it's still very much worth the price.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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customer service director, city librarian, overall results for understanding, customer experience, sensory expectations, commoditized market, most ridiculed, senior business leaders, customer journey, emotional expectations, orientation areas Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yorkshire Water, Build-a-Bear Workshop, The Geek Squad, Cerritos Library, Client Experience, Robert Stephens, Royal Bank of Canada, Mid-Columbia Medical Center, New York, Mandarin Oriental, Revolutionize Their Customer, Orientation Understanding, Waynn Pearson, American Girl, Peter Scott, United States, Naïve Transactional Enlightened Natural Figure, Revolutionizing Your Customer, Revolutionize Its Customer, Liam Lambert, Harry Potter, Duane Francis, North America, Mike Gooley, Natural Mode Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
customer service director, city librarian, overall results for understanding, customer experience, sensory expectations, commoditized market, most ridiculed, senior business leaders, customer journey, emotional expectations, orientation areas Key Phrases - Capitalized Phrases (CAPs): (learn more)
Yorkshire Water, Build-a-Bear Workshop, The Geek Squad, Cerritos Library, Client Experience, Robert Stephens, Royal Bank of Canada, Mid-Columbia Medical Center, New York, Mandarin Oriental, Revolutionize Their Customer, Orientation Understanding, Waynn Pearson, American Girl, Peter Scott, United States, Naïve Transactional Enlightened Natural Figure, Revolutionizing Your Customer, Revolutionize Its Customer, Liam Lambert, Harry Potter, Duane Francis, North America, Mike Gooley, Natural Mode Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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