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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality Hardcover – June 15, 1992


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Product Details

  • Hardcover: 364 pages
  • Publisher: Free Press (June 15, 1992)
  • Language: English
  • ISBN-10: 0029055156
  • ISBN-13: 978-0029055151
  • Product Dimensions: 9.5 x 6.6 x 1.3 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #234,261 in Books (See Top 100 in Books)

Editorial Reviews

Review

Warren L. Batts Chairman and CEO, Premark International, Inc. Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work. -- Review

About the Author

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School.

Wheelwright and Clark are co-authors with Robert H. Hayes of the best-selling Dynamic Manufacturing (Free Press, 1988).


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Customer Reviews

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Most Helpful Customer Reviews

24 of 24 people found the following review helpful By J. Groen VINE VOICE on December 1, 1999
Format: Hardcover Verified Purchase
This book, written in 1992, started a whole revolution in looking at the management of product development. Concepts like: the funnel to focus the organization on the right projects, an aggregate project plan, and the best two pages on project management that I have ever read are in this book. If you are planning to change your new product processes, this book is a necessity. Steven Wheelwright is a genius and you can read his brillance in this book.
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11 of 11 people found the following review helpful By Adán López Miranda on March 20, 2002
Format: Hardcover
Excellent book, it describes the management principles for the whole new product development (NPD) process. The graphical frameworks provide a valuable synthesis of knowledge. The practical examples are the right complement to their conceptual postulates. The book is highly advisable for all actors involved in the NPD process. However, it must be a "compulsory" reading for general managers and executives within manufacturing plants, because of its strategic orientation.
Specially delicious are the chapters about aggregate project plans (Ch. 4) and Structuring the Development funnel (Ch.5). They contain the basic principles to halt those managers that want to tackle all the projects with the same limited resources.
The only gap in the book is the unclear link between the "pre-project" stages of the development (Development goals and objectives, and Aggregate project plan), and the project management phase. The authors fail to clearly establish where the project leader and teams joint into the development. More specifically, project definition is missed on exhibit 2-11.
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3 of 4 people found the following review helpful By Fiasco on January 20, 2009
Format: Hardcover
I did not find much value in this book, aside from the chapter on teams. I think this book is valued because it was one of the first books written on the subject of new product development (NPD). But the theories and insights are out of date. Instead, read Dr. Cooper's Winning at New Products, New Products Management by Crawford, and the PDMA Handbook.
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0 of 2 people found the following review helpful By rui qiu on February 18, 2013
Format: Hardcover Verified Purchase
The purchasing experience went smooth. Quality of the book has exceeded my prior expectation. I am very satisfied with the entire experience. Thanks.
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0 of 5 people found the following review helpful By H. W. Sanderson on April 12, 2009
Format: Hardcover
Vendor shipped book immediately and it was received in less than expected time. Product was just as described by vendor.
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