I first heard about this book 19 years ago and thought it was stupid and wacky at first. Then the man who told be about it, a jewish guy name Albert that he had a net worth in the 7 figure columns and was recommending Rhinoceros Success to all of his sales people.
I told him that I had read Think & Grow Rich and didn't think any book could top that one. He just told me that this book was different, gave me a copy, told me to read it that night and let me know the next day what I thought.
Rhinceros Success was different. It was no Think & Grow Rich but it did have a very powerful message and one that I needed to hear at that time.
This book is told in storybook form and tells us that in this world we have the cows and the rhinos. The cows graze in the pasture with the other cows, unwilling to take a chance at success, thinking that success only comes to those who are lucky, or that they just aren't cut out to be successful. Many live out their lives in fear; they are the lives of quiet desperation that Emerson talked about.
Then there are the Rhinos. These guys, unlike the cows, take charge. Focused and unafraid, thick skinned and unstoppable, they take massive action toward accomplishing their dreams and goals. They understand that success is there for the taking., if only one brings to bear the right training, mindset and work ethic.
Rhinoceros Success is motivational, educational and funny. It doesn't appear on the surface as a book that can teach you the fundamentals of success, but it does and it can.
When I went back the next day to see Albert, I told him that I really enjoyed the book (in reality I was fired up like never before) and I wanted to buy a copy from him. I recommend this book to everyone.
I understand that Rhinoceros Success has sold more than 2.5 million copies in 20 years. I can see why.
This book is a must buy for anyone who is 1) feeling down about their life, 2) needs to find a way of getting self-motivated even when times are tough, and 3) everyone else who just wants to realize what there is to be happy about in life when you go after what you want or need. Scott Alexander wrote this book in 1980 and it is STILL a must read. i purchased 10 copies for my whole sales team and made it required reading; they told me that it will make a difference in their lives & thanked me for introducing them to it....THIS BOOK IS AWESOME, TRUST ME.....
This is simply a "must read" for anyone who wants to find their full potential. I have used this book as a management motivator and training resource for several years. Anyone who wants to step up will understand. It is as easy to read as a children's book, but leaves you ready to face the hardest challenges life has to offer. If you have always dreamed of creating your own business, Scott provides a meaningful and effective "lifestyle" to help achieve goals that were once only faint dreams. Make your dreams a reality...become a rhino! I did, and it really works. Buy this book and find out what it is all about, but I must warn you...it could change your life forever. There are many great books on motivation and success. I can assure you, however, that you will want to keep this on your desk and not on a shelf.
Scott uses the metaphor of being a rhino to make his point that success people attack problems and opportunities. It seemed logical enough to me, most of the successful people I know are take charge type of people, and who do not procrastinate.
The book is easy to read, and some parts are fairly humorous. This is not deep stuff, however. If you've read anything by Zig Ziglar, Anthony Robbins, etc., you've heard these lessons before, only in a diffrenet format. Hats off to Scott, however. Not a bad job for a kid (23 year old).
You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
This book, and the entire series of Rhino Success books, are delightful. Scott's methods for success simplify the countless other success theories into the basic reality of action. With a spiritual side, he is direct and honest about what it will take to succeed and that it just isn't for everyone. An excellent approach!
I was given this book by a friend. The book captured my goal oriented mind. This book helped me to focus on a business/personal venture. The book, I believed changed my life. I would recommend this book to anyone. If you are searching for how's, why's and can I's, this book will lead you in your right direction.
THIS BOOK NO ONLY LETS A PERSON SEE THE WORK-A-DAY WORLD AS IT IS, BUT ALSO GIVE US A WAY TO LOOK At OUR LIFE AS IT COULD BE IF ONLY WE LET GO, AND START TO TAKE CHARGE OF WHAT WE CAN DO AND NOT WHAT OTHERS MIGHT WANT US TO DO.WHAT WE CAN BECOME IS LITTLE OF WHAT WE ARE! IF WE EXPECT TO OVERCOME WHAT THE OTHERS IN THE WORLD AND/OR WORK PLACE THINK WE ARE WE MUST CHARGE AND SCOTT SHOWS US HOW. IF ONLY WE COULD GET THIS LITTLE BOOK INTO OUR SCHOOLS AND TEACH THE LESSONS FROM IT WE COULD CHANGE THE LIVES OF THOSE THAT THINK THEY HAVE TO GROW UP OR BE LIKE THERE TEACHERS OR PARNETS.I FIRST GOT AHOLD OF SCOTT'S BOOKS IN THE EARLY 80S AND HAVE BECOME ONE OF THE MOST CHARGING RHINOCEROSES IN ALL the JUNGLE OF TEXAS...SURE WISH MR. ALEXANDER WOULD WRITE MORE. MY COLLECTION OF RINOS SIT PROUD IN MY OFFICE FOR ALL TO SEE AND TO KNOW ME IS TO UNDERSTAND WHY.RALPH HEWITT