Black rice is actually an heirloom rice, meaning that it is open-pollinated, was grown at earlier times in history, and is not grown on a large scale in modern agriculture. It is a short grain rice with a slightly nutty flavor, and its texture is smooth and firm-not at all sticky like most white rice.
The Black "Forbidden" Rice sold by Wilderness Family Naturals is grown in the northern provinces of the island called Luzon in the Philippines. It is grown by several hundred small farmers who have chosen to go back to traditional farming practices and raise heirloom rice, wild honey and other products almost forgotten by modern society. By choosing traditional foods, these farmers are able to more easily support their families because they are not competing with the big white rice companies or in the commodity market. Instead, they receive fair prices for their unique, traditional crops and because they co-op with hundreds of other small farmers, they are able to supply ample amounts for export to the United States. A non-profit organization, set up by the Philippine government collects the rice and wild honey. All the "fruits of their labor" are sold locally in the Philippines with one exception: the shipments that come to Wilderness Family Naturals.