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Since this book came in as an adjunct to the Rich Dad, Poor Dad series, it also has to be evaluated in terms of how well it fits. That is where the book falls down. Although Mr. Kiyosaki is correct in describing that his rich Dad said to him, "If you want to enter the world of business, you must first learn how to sell," this book doesn't pick up enough on that perspective. It is a cross between a book for someone already in sales, and someone new to sales management. Although there is a little material in here about how people new to sales can learn, that isn't really the focus.
The strength of the Rich Dad, Poor Dad series is that each book is extremely simple and focused. $ales Dogs tries to be too much like a standard book on sales.
The book's basic point is that sales people start out tending to emphasize one of five selling styles: "sheer power and fearlessness" -- the pit bull; "customer service is everything" -- the golden retriever; "incredibly well connected . . . Ultimate Marketing Dog" -- the poodle; "technical wizards" -- the chihuahua; and the "trustworthy . . . strength of personality and personal rapport" of the basset hound.
Readers are then encouraged to learn lessons from the best traits of the other styles. If you put them all together, you can be a "SuperMutt." Within all of these styles are people who prefer to shoot for the big sale, and they are Big Dogs -- meaning they want a big deal or no deal.
The book does a nice job of explaining some of the mindsets and key skills that help in sales and sales management. However, each is explained so briefly that the information will only be helpful to those who have not been exposed to these ideas before. Mastering the art of delivering powerful presentations is something that you can never learn enough about, and this is often the topic of entire books and courses. So I graded the book as a three because it was too much of a compromise between too many different types of books. As a result, it gives too little to any particularly type of reader.
I should mention that the illustrations are terrifically funny for those who want to use this as a humor book who have been involved in sales for some time. I can see these being taped all over the sales offices across America.
After you finish reading this book, think about what one thing would make you more effective in making sales. If you're not sure, go ask the last people who did and did not buy from you what they would suggest.
Build on your instinct to help . . . to get the stamina you need to persevere in your sales challenges!
I actually laughed outloud about some of the Myths about
Selling which are argued (humorously -- I might add) with
facts.
Ahhh, I have heard this one COUNTLESS times before:
"What does selling have to do with building businesses,
managing people, raising money and investing?"
Rich Dad's answer -- "EVERYTHING!"
I also appreciate the section on who your most important sales
contract is with... YOURSELF... as you are your own harshest
critic, your own most difficult client and your own
personal objection and rejection machine -- all wrapped up
in ONE body!
The Five Sales Dog types are outlined more fully in the book
but even in their titles you may begin to recognize yourself
AND your staff (if you are a manager.)
Pit Bull - stereotypical, aggressive sales person
Golden Retriever - bundles of love customer service is everything
BEGS for the PRIVILEGE of selling to YOU, my fav customer!
Poodle -- Intellectual and high strung with the focus on looking good....
Chihuahua -- Don't be fooled by their small stature, they have TEETH!
Basset hound -- they look like they will roll over and take anything, what
they are really doing is building long term, loyal relationships.
and then... there are the BIG DOGS.....
The Sales People who want the biggest stage, the brightest lights,
the packed crowds and the FAST TRACK DEALS. They will put them
together, get the signature and for goodness sakes, get someone
else to follow up.....
The book goes on to teach the reader how to leverage their own
Sales Dog style to make the most of the bottom line.
With this book you can learn a LOT and enjoy the lessons as
you go. Its all delivered in the Rich Dad style PLUS yes, there
is even a free audio download available.....
A sure winner -- "The Dog's Have it!"