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Rich Dad's Advisors®: The ABC's of Writing  Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read -- and Invest In
 
 
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Rich Dad's Advisors®: The ABC's of Writing Winning Business Plans: How to Prepare a Business Plan That Others Will Want to Read -- and Invest In [Paperback]

Garrett Sutton (Author), Robert T. Kiyosaki (Contributor)
4.2 out of 5 stars  See all reviews (16 customer reviews)


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Book Description

July 29, 2005 Rich Dad's Advisors
Rich Dad Said, "Business and investing are team sports." -Robert T. Kiyosaki, Author of the New York Times bestseller Rich Dad Poor Dad and the Rich DadTM series "Robert's rich dad said, 'The first step to raising money is a great business plan! It needs to be a page-turner that hooks and holds potential investors' attention by selling them on the potential return on their investment, how quickly they'll get their initial investment back, and what the exit strategy is.' The ABC's of Writing Winning Business Plans reveals the strategies for preparing winning plans for both business and real estate ventures. Clearly written and featuring real life illustrative stories, The ABC's of Writing Winning Business Plans provides the necessary information to prepare a winning plan." -Garrett Sutton, Esq. Rich Dad's Advisor and author of the bestseller Own Your Own Corporation. The ABC's of Writing Winning Business Plans illustrates how to: * Focus your vision for the business * Format your plan to impress * Use your business plan as a tool * Deal with competition * Attract the funding you need * Identify strengths and weaknesses * Draft a plan for real estate * Understand your financials.


Editorial Reviews

Review

"This is a must-read book for anyone thinking about starting or expanding a business." -- -Armchairinterviews.com

About the Author

* Garrett Sutton is an attorney with over 20 years of experience in assisting individuals and businesses to determine their appropriate corporate structure, limit their liability, protect their assets and advance their personal and financial goals.

Product Details

  • Paperback: 224 pages
  • Publisher: Business Plus (July 29, 2005)
  • Language: English
  • ISBN-10: 0446694150
  • ISBN-13: 978-0446694155
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #343,700 in Books (See Top 100 in Books)

More About the Author

Garrett Sutton is an Attorney with over 20 years experience in assisting individuals and businesses to determine their corporate structure, limit their liability, protect their assets and achieve their personal and professional goals

Customer Reviews

Most Helpful Customer Reviews
67 of 68 people found the following review helpful
A must read! September 4, 2005
Format:Paperback
This is a must-read book for anyone thinking about starting or expanding a business. Rather than simply another book about writing a business plan, Sutton makes the case early and often about why such a plan is needed - and it isn't always to raise money.

Sutton introduces the reader to Robert Kayosaki's Cashflow Quadrant. He points out that those in the E (employee) and S (self-employed) quadrants really focus on operating solo - and as a result have slim chances for building a business. Why? Because they are creating jobs for themselves for which there is no exit strategy. Those in the B (business) and I (investor) quadrants are team players and are always looking at how they remove themselves from the business situation - if and when they want to.

Sutton makes use of practical examples that help the reader understand the various aspects of writing the business plan - and why each part is critical. He emphasizes that it's okay - and perhaps preferable to get help on various parts of the plan - for example engineers can write and entire plan of 30-300 pages, but may find it difficult to boil it down to an effective one-page summary.

The book provides simple common-sense questions to answer that might be difficult for the would-be business plan writer to come up with alone. Questions like: Is the purpose of my business to make money and serve people - or to serve people and make money? The answer to this question is critical - and in the book he explains why.

He also provides simple, but powerful advice on the traditional SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). He points out that many people struggle with this because they don't want to appear too full of themselves - or because they think that pointing out weaknesses dooms their chances for success and or funding. He powerfully points out that strengths should be common and compelling - that is the strength should exist in most all business of this type - but that you execute better than anyone else. He also helps the reader understand that weakness should be common rather than catastrophic.

Armchair Interviews says: A must read for business owners.
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44 of 45 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I did, so I bought five books. I will review them from worst to best.

"Finding an Angel Investor In a Day," by The Planning Shop (2007), told me nothing I didn't know, and I didn't know anything about business plans or angel investors. The title is ludicrous and the advice is obvious, e.g., "Your business plan should be concise, compelling, and irresistible to investors." 1 star.

"The ABC's of Writing Winning Business Plans," by Garrett Sutton (2005), walks you through writing business plans for a lawn mowing business and buying a pizza restaurant. If your business is more complicated, this is not the book for you. 1 star.

"The Ernst & Young Business Plan Guide," by Brian Ford, Jay Boorstein, and Patrick Pruitt (2007), is a good book but hardly inspiring or insightful. If you follow this book your business plan will be competent but won't grab investors. 3 stars.

"Angel Financing for Entrepreneurs," by Susan Preston (2007). This book doesn't explain how to write a business plan, but it explains how to make a 10-minute PowerPoint presentation to investors -- a presentation that will grab investors. For example, one question is "How is your product or technology scalable?" I also learned some of the financials that angel investors look for, such as what IRR is expected. This book helped and inspired me to write an excellent presentation, that became the basis for my business plan. 5 stars.

"Raising Venture Capital for the Serious Entrepreneur," by Dermot Berkery (2008). This is a textbook for a business school course about venture capital. This book is full of insights. Every few pages new ideas would compel me to go to my computer and add stuff or rewrite my business plan, for example, Berkery emphasizes the need for clear milestones. Preston mentioned milestones but didn't make it clear why they are so important. The financials that were briefly presented in Preston's book are thoroughly presented in Berkery's book, for example, what gross margin investors look for (80% or more) and why they need such extremely profitable products or services. Plus you learn the jargon or key phrases of venture capitalists, e.g., "a large but well signaled market," the importance of "market power" and an effective "route to customers." I feel that my business plan now speaks to investors in their language, with the numbers they are looking for. 5 stars.
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11 of 11 people found the following review helpful
Inspiring! January 11, 2007
Format:Paperback|Amazon Verified Purchase
This book lights a fire under your butt! The author does a great job laying out the steps. Although the lack of skillful editing bothered me a bit in the beginning, it does deliver. After only a few days of reading, I was able to get get very clear and focused on how to present my ideas. In a month, I had my first chunk of real money to work with.
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Most Recent Customer Reviews
Great book
Written by Garrett Sutton, one of Robert Kiyosaki's pals he co-branded (Joint Venture?) this book. Great outline and support information for each section as well as why it is... Read more
Published 1 month ago by M. J. Quinn
Every business should own
This is an excellent book that would keep a lot of small business doors open. It is an easy read with very practical tips for writing your own business plan that will serve as a... Read more
Published 4 months ago by cobra girl
VERY Useful Resource
I've been writing a business plan for my start up real estate investment company and I've been struggling because it's different from a typical business plan. Read more
Published 7 months ago by Monica M. Jones
buyer beware!
never received the book or the refund! company gave me the run around....its been about 9 months and im still waiting!
Published 16 months ago by a-book-by- its- cover
Best book ever!
This book has really added dimensions to my life and how I see my journey of investments.
Published on September 3, 2009 by Donovan S. Knowles
MUST READ for anyone starting a business (or even if you're already in...
This is a great book. It helps you organize your thoughts thoroughly, and make a great business plan skeleton which you can fill out and add to/subtract from, based on your own... Read more
Published on February 19, 2009 by Antonio Alvendia
Very informative!
ABC'S of Writing Winning Business Plans is one of the most informative books I have read on the subject! There are plenty of examples and scenarios that I was able to relate to. Read more
Published on September 8, 2008 by M. DOYAL
Inspiring but basic ....
A great book for someone who is clueless about business and does not know where to start. The book has good examples and makes sense. Read more
Published on August 29, 2008 by V. Cassar
practical and useful
Practical and useful book. A good refresher for someone who knows, and a good guide for someone who is starting.
Published on October 10, 2007 by Eva Liu
Great book
I didnt start any business before. Recently I am trying to start my own business but I have no idea how I can do it. Read more
Published on September 16, 2007 by Cheung Ka Wai
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First Sentence:
Congratulations on making the decision to turn your dream into a business plan. Read the first page
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