What’s new under the sun when it comes to selling cars? The answer—lots! In this newest addition to Rebecca Maddox and Marti Smye’s series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women’s market. If you’re thinking, “So what?” think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck nationwide said they would bring along a man to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out—the one who changes a woman's perceptions wins her over, wins her business—and her network! This book explains it all, and is a must-read for anyone who wants the facts and the how-to’s for tapping into the lucrative, economically powerful yet grossly under-served, women’s market. Step up and claim your share!
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