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The book describes author Chris Pirillo's experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn't remain in the spotlight. Poor Richard's E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
The book doesn't promise that your e-mail newsletter will make you rich--Pirillo opines that the medium isn't yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.
In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. --David Wall
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.
Excelente livro sobre o uso do e-mail para a divulgação de informaçòes pela Internet.
Livro de facil leitura, mostrando de forma clara e através de exemplos... Read more
An interesting book. Chris Pirillo discusses publishing an e-mail newsletter, or e-zine. In fact, he covers it almost completely. Read morePublished on January 1, 2002 by Lupiyardo Poomiha
This is truly a terrible book - very thin on usable content. Further, the author, Chris Pirillo, writes like a high school "valley girl. Read morePublished on November 12, 2001 by William J. Freeman
This book was a poor excuse for a definitive guide. Poor Richard rehashes are...well....<yawn>... Read morePublished on April 28, 2001
You could spend months in the school of hard knocks learning what you need to know to publish an email newsletter....but why would you?!? Read morePublished on January 17, 2001 by Curt Gunz
Do you want to know how to start an e-publishing newletter? Well, this is the book for you. As a publisher of a newsletter called surfbits. Read morePublished on January 10, 2001 by Dan Gaskell
Say you want a volume that will teach you to build email communications with a regular audience - not just email marketing, but email newsletter publishing. Read morePublished on December 13, 2000 by David Walker
Before changing my Publishing Poynters newsletter to an ezine, I discussed the project with Peter Kent and read this book. With their help, I did it right the first time. Read morePublished on October 5, 2000 by Dan Poynter
Mastering email publishing is like growing corn, to use an Iowa analogy. There are different kinds of each, different ways to "grow" them, various methods of determining the... Read morePublished on June 21, 2000 by furo