34 of 39 people found the following review helpful:
5.0 out of 5 stars
Excellent In Every Way, Effective Strategies for Newbies and Experienced Alike, June 25, 2009
This review is from: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)
Scott Fox' first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O'Reilly, Larry King and everyone in between.
What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.
E-Riches is an extraordinary book, full of key insights and specific "how to" recommendations to actually promote your business online and achieve measurable results in a short time period.
The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.
I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.
The latest rage, of course, is Social Media Marketing. For many of my clients, that's the first thing out of their mouth when we sit down to talk. Most people really don't understand what social media is, let alone how to use it in marketing their business. You will after you read this book.
E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.
E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.
Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.
Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.
If I sound enthusiastic about this book it's because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don't work, I'm out of business.
I have personally used the specific marketing tactics E-Riches covers with very impressive results.
I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you'll have a lot of fun doing it!
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24 of 30 people found the following review helpful:
2.0 out of 5 stars
cursory information; really just self-promotional, June 15, 2010
This review is from: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)
I get disappointed when I end up wasting my time on books that lack substance. I've been suckered (beware the book reviews) into buying similar low-content, high fluff type reads in the past. I got this one because the topics in the Table of Contents would be of interest to anyone who wants to use Internet marketing to promote their business. However, when I read the actual chapters, the descriptions were incomplete and barely even qualified as a summary. The book merely mentions the existence of online marketing venues leaving readers wondering how to even get started.. but I believe that's what the author intended. It's a tease to lure people to sign up for his products and training courses - and his services are mentioned in too many parts of this book.
I don't mind a professional promoting his/her services, at the end of the book, AFTER producing something truly helpful and instructional. Borrow this from the library instead. You might get a couple ideas from it if you're just starting out marketing on the Internet. To get an idea of how to implement any of the suggestions, you'd need to do research on the Internet (Google to the rescue) or locate books/guides on the specific topic areas.
The Internet moves fast and books published even within the year are quickly outdated. My strategy is to read recently published books as a starting point and then find updated information on the Internet.
Updated 6/17 (Amazon blocked my links and search term references):
YouTube has great tutorials on almost any topic (including the various Internet marketing tools). The visual demonstrations are especially helpful since you get to SEE how it's done. For example, if you want to use LinkedIn to promote your business, you can watch the youtube clip on how to set up a LinkedIn profile and use the features available on that networking site.
As for reading instructional guides, I found these MUCH more useful than Scott Fox's book:
YouTube for Business by Michael Miller (if you want to promote your services or products via video demo)
ProBlogger by Darren Rowse/Chris Garrett (if you like to write - and are good at it). Similar books on Amazon: h[...]
Starting an Online Business (all-in-one) for Dummies by Shannon Belew/Joel Elad. It's a big book, chock full of great ideas for generating income through the web.
Two stars for e-Riches 2.0 only because it may provide some ideas for those brand new to Internet marketing and online businesses.
Update 8/21/11: Just finished reading another helpful book re: Web/Internet Marketing -- "Content Rules" by Handley and Chapman. The authors present some great ideas and thoughtful viewpoints on marketing content.
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6 of 6 people found the following review helpful:
4.0 out of 5 stars
An Excellent Book for the Affiliate Newbie, August 22, 2010
This review is from: e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)
I bought this book about 8 months ago with a number of others after not having much success in Affiliate Marketing. In a way it was a new start. I read this book first and then went onto "How I Made My First Million On The Internet And How You Can Too!" by Ewen Chia. Both these books were excellent for me. I had bought a number of basic courses on the internet before this, but hadn't got it right or didn't understand what I really needed to be doing. I found out later a common mistake. Reading the books and doing it at my own pace helped a lot. At the time I had also bought Scott Fox first book Internet Riches, however I found e-Riches 2.0 a little more up to date so if you're looking at purchasing both there is no real need.
Since that time I use both E-Riches 2.0 and How I Made My First.... as my reference books when I start a new Affiliate Marketing Project. For me this has worked really well. Like othe rpeople who have reviewed this book I agree it is for the Newbie to Affiliate Marketing which makes it very easy to understand and follow as you gain confidence and momentum in this form of marketing.
The book is not really for the more experienced to Online Marketing, but if you are experienced why are you looking for another book on the subject anyway?
Some of the things I really liked about the book was the way it addressed developing traffic to your site, email campaign strategies, self belief and addressing Social Media Strategies. The book is about 315 pages long and is written in an easy to understand informal manner. If you are a Newbie to Online Marketing than e-Riches 2.0 will help you.
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