From the Back Cover
--Dr. Ivan Misner, founder of BNI and New York Times best-selling author of Truth or Delusion?: Busting Networking's Biggest Myths
"I'm a real believer in niche marketing. I think it's responsible for my success as a professional speaker. Susan Friedman has written a superb book that will make you see your career in a new light and lead you on to even greater success."
--Roger Dawson, author of Secrets of Power Negotiating
"If you want to transform yourself from one of a million to one of a kind, you need Riches in Niches! This book tells you exactly how to stand out in a crowded marketplace--and profit from it!"
--Steve Waterhouse, CSP, author of The Team Selling Solution
"Susan Friedmann has written a "from rags to niches" book which proves why she's the master of small markets. Riches in Niches is an invaluable work which shines light into every crevice, corner, and choice you'll find in smaller markets. The markets are small, the book is huge, your potential after reading it is vast."
--Alan Weiss, Ph.D., author of Million Dollar Consulting
"At last, a book that addresses the key to contemporary marketing. Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business success....This is the `must read' business book of the year."
--Rick Segel, CSP, author of The Essential Online Solution and The Retail Business Kit for Dummies
"Break through the clutter and be bold. Great advice for a powerful business development strategy." --Randy Gage, author of Why You're Dumb, Sick & Broke...And How to Get Smart, Healthy & Rich!
"Using real-life examples from countless success stories, Susan Friedmann has written the definitive step-by-step manual on how to make the most of your expert identity and succeed in a small market. Reading Riches in Niches will give you the golden keys you need to focus your specialty and control your destiny."
--Laura Stack, MBA, CSP, author of Leave the Office Earlier