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The Ride of a Lifetime: Doing Business the Orange County Choppers Way
 
 
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The Ride of a Lifetime: Doing Business the Orange County Choppers Way [Hardcover]

Paul Teutul (Author), Mark Yost (Contributor)
3.6 out of 5 stars  See all reviews (40 customer reviews)

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Book Description

March 9, 2009

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"

Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.

  • Offers an inside look at the business practices that built Orange County Choppers into a massively successful business
  • Reveals a different side to the OCC family patriarch
  • Full of practical, real world business principles that lead to unlimited success for any business

The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

--This text refers to the Paperback edition.

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Editorial Reviews

Amazon.com Review

Tough, smart business advice on what it takes to run a successful business–from the star of the hit TLC show American Chopper

You could hardly blame someone for being intimidated if they ran into big Paul Teutul in a dark alley. Massive and mustachioed, frequently scowling, and decked out in a sleeveless tee with tattooed biceps bulging, he strikes an imposing figure. But as the millions of people who follow his family business on TLC's popular show American Chopper know, Paul Sr. is not only a nice guy, but a great businessman as well.

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.

In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart, commonsense business wisdom works for businesses both big and small in any industry. Here, readers will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

Paul Teutul, Sr (Montgomery, NY), is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles. He formerly ran a family-owned steel fabrication shop before he began building custom bikes as a hobby, eventually founding Orange County Choppers in 1999. Since 2002, he and his business have been the subject of the hit TLC show American Chopper.

Amazon Exclusive: Photos and Commentary from Paul Teutul

Triumph Flames Bike - This bike, called Triumph Flames, is a classic example of an old school bobber. This bike was inspired by the first bike that I ever owned, a 1971 Triumph, which is still in my garage today.

Pitchfork Bike - The Pitchfork bike is another classic ‘60s-style chopper with extended forks and elongated frame. I love the sissy bar on this, and how it contrasts with the simple, straight exhaust pipes. A great retro bike.

Orange Bobber Bike - The Orange Bobber is another bike in my Old School Series. The bike is true to the 1950s style bike. I built it with Rick for an exhibit at Sturgis Bike Week in 2006.

Greenie Bike - The Greenie is part of my Sr. Old School series. The green gas tank, spring seat, along with the straight up handlebars are classic old school.

Sunshine Bike - Sunshine was my first Harley, it’s a 1974 FX Superglide. It’s called Sunshine because of the sunny paint job. I changed this bike a dozen times over the years, but to this day, it’s still my favorite. Incidentally, I have a tattoo of the sun featured on the gas tank.

Review

"The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read." (International Lifestyle Magazine, 2009)

Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (March 9, 2009)
  • Language: English
  • ISBN-10: 0470449977
  • ISBN-13: 978-0470449974
  • Product Dimensions: 9 x 6.3 x 0.9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #222,847 in Books (See Top 100 in Books)

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Customer Reviews

40 Reviews
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4 star:
 (8)
3 star:
 (6)
2 star:
 (4)
1 star:
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Average Customer Review
3.6 out of 5 stars (40 customer reviews)
 
 
 
 
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25 of 27 people found the following review helpful:
4.0 out of 5 stars Good, quick read with a great story to tell, March 30, 2009
By 
This review is from: The Ride of a Lifetime: Doing Business the Orange County Choppers Way (Hardcover)
I first learned about Paul Teutel, his family, and his business several years ago through my son's fascination with everything motorized and "cool." We wached the reality TV series "American Chopper" together. My son liked the bikes and the characters, and I liked the characters and the bikes (some a lot more than others).

For the uininitiated, Orange County Choppers is a behemoth of a brand built by a unique man who has worked for himself almost his entire adult life. In fact, his biography is so fascinating that I found myself wishing to read more about him and his family; I had to remind myself that this book is a business philosophy book, not a biography.

Mr. Teutel credits his mega-success to relentless hard work and a passion for perfection. Most of his business principles are as well-known and as they are difficult to live by daily. Surround yourself with good people and reward them well, treat everyone with integrity, and embrace change while adhering to core values. The book is peppered with vignettes fo business decisions made, partners acquired and replaced, and descriptions fo situatinos that illustrate the points well. The book also includes a set of glossy photos of Teutel history and motorcycles.

Teutel posits that "everyone" expecte dhim to end up dead or in jail from an early age. His childhood in a very dysfunctional family included an addiction to alcohol and drugs at the age of 15 than lasted 20 years. His father and grandfather demanded relentless labor from young Paul. His father demanded, and Teutel paid, rent to his family during his adolescence. Merchant marine boot camp (at age 18) gave him his first opportunity to set a goal and achieve it.

Goal-orientedness coupled with hard work is a powerful combination which Teutel weakened with alcohol and drugs until he was 35. He credits Alcoholics Anonymous (AA) with helping him achieve abstinence from drugs and alcohol for 24 years.. Demanding sobriety of hs partners and employees changed his iron works business and positioned it for growth. He turned over the iron works business and set to building motorcycles as a hobby in the early 1990s.

Ultimately, he invested his $120,000 retirement in the business that became Orange County Choppers (OCC). OCC is now an international brand operated from a 100,000+ square foot headquarters in suburban New York.

Teutel is ambivalent about his family's involvement in his business. One son took over the iron works and is apparently doing well. Two sons, Paul, Jr. and Michael, work with Dad at OCC. "American Chopper" viewers know the stormy relationship they have. While Dad always wanted his business to be a family business, he observes that things come too easily to Paul, Jr., making him casual if not lazy about deadlines and organization. "Mikey" is a lovable youngest brother with multiple interests and a good sense of humor but little ambition. Dad says that family businesses are the backbone of the economy, but that family can't be managed in the workplace like other employees, and that hurts the family members. He acknowledges the connundrum and apparently sees it as one of the few design problems he was unable to resolve.

One of the book's key messages is that it's never too late to resolve to be better - to become focused, passionate, and goal-oriented to pursue success. Hmm...my now-teenage son might read this book before a lot of other self-help/business success books. That's a good thing.
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15 of 19 people found the following review helpful:
1.0 out of 5 stars Waste Of Time and Money, September 15, 2009
By 
This review is from: The Ride of a Lifetime: Doing Business the Orange County Choppers Way (Hardcover)
I purchased this book in great anticipation hoping to learn more about the success of this "family" business. This book is no more than a basic high school business study. There is no magic revelation as to the real reason this "family" business succeeded. The book makes NO mention of the relationship he has with the Discovery Channel and now TLC. Had it not been for the TV series I doubt most of us would know anything about OCC. He makes maybe a 3 paragraph mention of each Paulie and Mickey and gave no credit to either one for the success of OCC. Those two added personality to the show and the business and it now appears they are expendable. This man takes full credit for his masterful business plan and business acumen. He saw the bright white guiding light after he sobered up which he makes mention of in the book. But dumb luck played a major role for OCC success and again had it not been for the TV shows I am sure he would still be in his garage. I would have liked to have know how Discovery and OCC got together. I want to know what happened to Vince, Nubs and others. I am especially not happy with how little (if any) credit he gave to Pauli who is a class A fabricator and built some of most creative choppers in the world. About half way into this stupid book I really wanted to just can it. But I had the flu and nothing else to do but suffer through it. But I did leave it in the hotel trash bin. Don't waste your money on this self centered self proclaimed business expert. He did not write this, he can't even speak a complete sentence.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Post Break Up Book, August 3, 2011
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This review is from: The Ride of a Lifetime: Doing Business the Orange County Choppers Way (Hardcover)
This book chronicles Paul Teutel Sr.'s life well. The book was probably not written by him, but certainly he was VERY involved. He probably told his stories to a writer who cleaned up his language just a little bit.

All in all, I thought the book was great. Teutel reveals a lot about himself, personally and business wise. He talks about his childhood (or lack of), his relationship with his parents and how he got to where he is. I felt very little detail was left out and got a real sense of who he was, despite the book not being incredibly long. The book was written very well and was Easy to read. The book also did not seem propaganda, and allowed the reader to form their own opinion on Teutel.

His life certainly has been interesting, and this book is short, sweet and to the point. If you are an OCC fan or hater, a must (quick) read.
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