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Riding for the Brand: The Power of Purposeful Leadership Paperback – June 20, 2005


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Riding for the Brand: The Power of Purposeful Leadership + The Transformational Power of Purpose: Finding & Fulfilling Your Purpose in Life + Road Signs for Success
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Product Details

  • Paperback: 128 pages
  • Publisher: Whitt Enterprises LLC dba Lariat Press (June 20, 2005)
  • Language: English
  • ISBN-10: 0977000400
  • ISBN-13: 978-0977000401
  • Product Dimensions: 5 x 0.3 x 8 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,128,307 in Books (See Top 100 in Books)

More About the Author

Jim Whitt is an unapologetic people provoker. For more than 20 years Jim has provoked people and organizations to reach their full potential as a speaker, consultant and author.

As a speaker, he provokes people to thought and laughter (kind of a cross between Dr. Phil and Jeff Foxworthy). As a consultant, Jim provokes leaders to create cultures where people are self-motivated. As an author, Jim provokes readers with proven processes to help them improve their lives and their organizations.

Jim's people-provoking career was birthed from the discovery of his purpose in life (to help people reach their full potential) in 1988. Prior to that he spent more than a decade in sales and marketing with two Fortune 500 companies. Jim grew up working in the cattle business and has a degree in animal science.

All of this provides him with a unique perspective into human behavior which he has applied to develop his unconventional approach to transforming lives, leaders and organizations as a founding partner of Purpose Unlimited.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By PVQPG on April 26, 2013
Format: Paperback
This book was recommended by a friend's manager so I gave it a chance. I found it to be gimmicky (Ranchers in the year 2030? WHY?), clichéd (Passionate leadership? NOT a new idea.), and badly in need of a good editor.
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Great book!

Most people long to have their work be of value to others. This yearning is neither unrealistic nor naive. It is a sign of an awake and committed human being.

Many organizations have created an elaborate mission statement that posted on the wall at head quarters, but is completely lost to the employee swinging the hammer. The solution is to clearly identify the organization's purpose in a short, concise and meaningful way that all can identify with.

Whitt's has created a short novel that addresses leadership, human motivation and change. "Without purpose the only tool you have is reward and punishment."

Some may find the story a little "Oklahoma-centric", but you may also find Moby Dick to be a little "fishy".
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Format: Paperback Verified Purchase
Great book, easy to read, straightforward, and informative. Everyone that works in team situations should read this book. It can change your future for the better.
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By bill vaughan on March 12, 2013
Format: Paperback Verified Purchase
I took a chance on this book and I am so so glad I did. Jim is a modern day country Zig Ziglar or Norman Vincent Peale. The book is set in the future and I cannot rave enough about the book. Jim describes himself as a professional antagonist and he is so much like me it is scary. We are both from Oklahoma and we both BELIEVE in the the Power of Positive Thinking.
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Format: Paperback
I am sure there are others out there who were required to read this for their job. If you are already a responsible employee who goes above and beyond the norm, you won't get much out of this book. If you are a lost soul, perhaps wandering aimlessly through life, you may perceive this book as a helpful guide. I was very disappointed.
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