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The Right to Be Human: A Biography of Abraham Maslow

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Why have almost all of today's most celebrated marketing wizards made it their business to know about this man and examine his ideas? Why does virtually every serious management book recognize, document, and praise his insights? How do his life and his legacy continue to inspire and inform the visions of today's most alert and innovative entrepreneurs? Why is global interest now mounting in his multifaceted work?

Fascinating and visionary, Abraham Harold Maslow (1908-1970) pioneered revolutionary ideas that helped form modern psychology and laid the foundation of the human side of management and marketing. His lifetime of discoveries in motivation and personality transcended academic psychology, and extended into the major business fields of management and marketing. Maslow also loved to explore nascent, barely perceptible social trends and speculate boldly about their long-term consequences. He was the originator of such important concepts as the hierarchy of human needs, self-actualization, higher motivation, team decision-making and business synergy.

All business students-not just of management development and organizational behaviour-should read this seminal biography. Critically acclaimed in its first edition and now revised and updated for this paperback edition, The Right to Be Human is a fascinating portrait of one of the seminal thinkers of the twentieth century-at once a vivid biography of a truly original personality and an intellectual journey to the very source of how we think about and manage our businesses today.

Edward Hoffman, PhD, is a clinical psychologist in New York with degrees from Cornell University and the University of Michigan. He has authored several books including Future Visions: The Unpublished Papers of Abraham Maslow, The Drive for Self: Alfred Adler and the Founding of Individual Psychology and The Book of Fathers' Wisdom.

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Hoffman's well-researched biography of the Abraham Maslow, founder of humanistic psychology, is written with both warmth and precision. Unlike many biographers, Hoffman never loses sight of his goal. It is a solid biography without frills.

Maslow was both a dreamer and a realist. His views of human behavior were holistic, powerful and practical. Many of his ideas were immediately endorsed and put to use, not by his academic colleagues, but by the leaders and innovators of the business community.

Almost every American sociology and psychology student knows "Maslow's Pyramid of Needs." This book will enrich the student's understanding not only of "the pyramid," but also of Maslow's enormous contributions to a multidisciplinary study of human nature.

"The Right to Be Human" is very readable and offers a heart-warming account of one man's life and thought.

Kim Burdick
Stanton, Delaware