Say It Right the First Time [Paperback]

Loretta Malandro (Author)

Book Description

Publication Date: March 25, 2003

Get what you want at work the first time and every time

Being a business professional is all about managing, motivating, and leading, or, in other words, getting people to do what you want. And, far and away, the most important tool for accomplishing this objective is language.

Written by an internationally recognized expert on business communications, this book offers managers deep insights into the power of language and how to wield it effectively in any organization.

Loretta Malandro arms readers with more than 200 power words and phrases designed to help readers become better managers, leaders, and coaches. She also reveals communication secrets such as emotional triggers, victim versus ownership language, escape phrases, as well as language for "softening the edges," reframing, accountability, and recovering from communication gaffes.

Malandro also provides:

• Invaluable insights into the emotional power of words
• Priceless techniques to connect with and move an audience
• Tips on recognizing "killer words" and overcoming the trouble they can cause
• An arsenal of strategies, scripts, work sheets, and self-tests for gauging current communication skills and pinpointing weaknesses

Editorial Reviews

From the Back Cover

Master the communication skills that allow great leaders to produce extraordinary results.

Language creates reality. Say It Right the First Time reveals the key underlying communication principles that inspire people to perform at the highest levels. It puts you in command of the new language of leadership and provides the communication skills needed to motivate people, move up the career ladder, and handle difficult situations with aplomb.

This comprehensive guide features proven techniques and strategies for raising the bar on accountability, getting your point across, and inspiring others to do the impossible. You'll gain valuable insights into the emotional impact of words and how to use these "emotional triggers" to connect with others. You'll also discover more than 200 power words and phrases that you can use to become a highly effective leader. Armed with these words and the knowledge of how to use them, you will

• Become an exceptional leader, manager, and coach
• Inspire others to excellence
• Respond effectively to difficult people and unexpected confrontations
• Avoid "killer words" that derail initiative and teamwork
• Learn how to harness your power to produce high-impact results

Complete with a battery of worksheets and self-tests for assessing your communication skills and tracking your progress, Say It Right the First Time puts you on the fast track for powerful communication and unprecedented results.

About the Author

Loretta Malandro, Ph.D. is the president of Malandro Communications, Inc. Malandro clients include IBM, DuPont, Sun Microsystems, and Texas Instruments. She has lectured more than 250,000 people through her training seminars and keynote speeches.

Product Details

• Paperback: 240 pages
• Publisher: McGraw-Hill; 1 edition (March 25, 2003)
• Language: English
• ISBN-10: 0071408614
• ISBN-13: 978-0071408615
• Product Dimensions: 8.1 x 6 x 0.9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #582,458 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

26 of 29 people found the following review helpful:

3.0 out of 5 stars I have not read this book, June 3, 2006

By 

Simon Varley "Enjoyin' the ride" (Schweeden) - See all my reviews
(REAL NAME)   

This review is from: Say It Right the First Time (Paperback)

Nothing makes me come out of my reviewing-books-I've-actually-read-procrastination-pit quicker than when I see a pattern like this one:

Between May 3 2003 and May 13 2003 this book receives 10 of its 13 reviews, all of which are five stars...hmm...

This really sucks. I try not to write negative reviews like this but I just can't stand the thought of all us innocent ("...") people out there using the review system to help us make decisions when the system is, in cases like this one, blatantly and disrespectfully abused for shameless self-gain.

Boo-hiss, you're rubbish!

Tips for spotting potentially fake-reviews:

- Tight date-clusters (someone sits at home and knocks off a set of reviews, perhaps for a couple of weeks after book release/the idea first comes)
- A whole bunch of short reviews, often lacking in range or style-variation (all 5-star, naturally) with no bias or 'downsides' to the book (the fake reviewer wants you to buy the book: reviews are all written by one person- often incapable of writing in different reviewer-styles, short because they can't be bothered going to great imaginative lengths (they primarily want to improve the average star-rating; the prime decision factor for joe-buyer))
- a stack of reviewers who have only ever reviewed THIS book (i.e. names 'reviers' give in Amazon are purely for the purpose of writing this single review: sure some probably only DO review one book or forget their old reviewer name or whatever, but not 20 out of the 22 reviewers, surely? One book was 5-star reviewed by 20 people in a space of a month, most of them with "real name" signatures - which is time consuming because you have to verify your name with a credit card- but none of them, despite having gone through the process of name verification bothered to review any other items despite two years passing since their first book review...odd methinks.)

Of course there was one book which had only received 4-star ratings (less-suspicious), but it met all the criteria: large number of short, unimaginative reviews, with flaky-names, all in a one-month date cluster, all by reviewers who never reviewed any other book... hmm...

As before - I'm giving a three star-rating so I myself don't adversely affect the rating of what may well be a good book.

OK, so clearly I need to get out more, but was it helpful that I pointed this out to you?

8 of 10 people found the following review helpful:

1.0 out of 5 stars "Say It Right" lacks psychological insight, August 23, 2003

By A Customer

This review is from: Say It Right the First Time (Paperback)

Ms. Malandro's book "Say It Right the First Time" has surface appeal, yet ultimately fails as a self-help communication manual, primarily due to its inability to understand the psychological principles (such as unchangeable self-interest) behind much miscommunication. The book is full of advice that seems intuitively right, but when put into practice does not pass the "reality" test.

4 of 6 people found the following review helpful:

5.0 out of 5 stars Say it Right the First Time, May 5, 2003

By A Customer

This review is from: Say It Right the First Time (Paperback)

Awesome book. Unbelievable the things we say which hinder what we are trying to accomplish, some of which are surprisingly obvious, and others not so obvious. Great illustrations of what works, what doesn't work and why. It has totally changed the way in which I speak, as well as listen. A must for everyone!