A portfolio is the designer's attempt to summarize his or her best work. But it is more than just a compilation of samples; it is a window into one's personality, goals, and know-how. The types of projects included, and the manner in which they are presented, tell volumes of information not only about an individual's capabilities, but also about his or her likes, dislikes, and aspirations. "The Right Portfolio for the Right Job" recognizes these factors in creating a portfolio. It offers practical advice, based on years of experience from twenty of the world's premiere design firms. Real-life strategies for preparing an effective portfolio and insights into marketing one's business are featured here. Each firm responds to a hypothetical client inquiry by compiling its own portfolio. Corporate identity, packaging, posters, brochures and collateral, and general portfolio projects are represented, forming the five chapters of this book. An in-depth introduction by Supon Design Group examines the importance of a strong portfolio and gives detailed, step-by-step guidelines on preparing an effective one.
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16 of 16 people found the following review helpful:
2.0 out of 5 stars
Not the right book,
By Deep Reader "deepreader" (Ohio, USA) - See all my reviews
This review is from: Right Portfolio for the Right Job (Hardcover)
Although the presentation of the book was well done, if you are looking for inspiration on building an actual portfolio this is not the book. It is a series of case studies that don't actually show you want the end result of each design firms portfolio looked like. It only presents what went into the portfolio. If you want to see a bunch a firms' work or if you are looking for best in practices you can pick up a magazine like HOW for about 2 bucks. If you are trying to get inspiration on actually building your portfolio and want to learn more about how the end result should look, try another book.
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